Ariel (detergent)
Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Procter & Gamble |
| Country | Europe - multiple countries (P&G European Technology Centre in Belgium) |
| Introduced | 1967 |
| Related brands | Tide, Dreft and Dynamo. |
| Markets | Worldwide |
| Website | http://www.ariel.co.uk/ https://www.ariel.de |
History
It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines.[5][6][7]
References
- "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. February 16, 2023.
- Kanter, James (April 13, 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
- Steiro, Espen Bakke-Aas (2011-05-02). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
- Reed, Stanley (January 1, 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
- Chura, Hillary (February 21, 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
- Tewari, Saumya (January 25, 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
- "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. July 23, 2021.
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