DR Automobiles

DR Automobiles (previously DR Motor Company) is an Italian automobile company that sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.

DR Automobiles S.r.l.
Founded2006
ProductsAutomobiles
RevenueIncrease €700 million (2023)
WebsiteOfficial website

History

DR was founded by Massimo Di Risio in 2006.[1] As of 2008, the company had offices in Rome, Campobasso and Pescara.[2][3]

The company had a network of 20 dealers in Italy at the end of 2018.[4]

In 2020, DR launched their first sub-brand, EVO.

In 2022, DR introduced two new premium sub-brands, Sportequipe and ICKX.[5]

In 2024, DR introduces the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[6]

Models

DR
DR 1.0
  • DR 1.0 (2023-present, based on the Chery eQ1)
  • DR 3 / 3.0 (2016–present, based on the Chery Tiggo 3x)
  • DR 5.0 (2020–present, based on the Chery Tiggo 5x)
  • DR 6.0 (2022–present, based on the second-generation Chery Tiggo 7)
  • DR PK8 (2023-present, based on the JAC Shuailing T8)

EVO
  • EVO 3 (2020–present, based on the JAC Refine S2)
  • EVO 4 (2020–present, based on the JAC Refine S3)
  • EVO 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
  • EVO 7 (2023–present, based on the Sehol X8)
  • EVO Cross 4 (2022–present, based on the JAC Shuailing T8)

ICH-X

Formerly known as ICKX between 2022 to 2024.

  • ICH-X K2 (2023-present, based on the first-generation Beijing BJ40)

Sportequipe
  • Sportequipe 5 (2023–present, based on the Chery Tiggo 5x)
  • Sportequipe 6 (2023–present, based on the second-generation Chery Tiggo 7)
  • Sportequipe 7 (2023–present, based on the Chery Tiggo 8)

DR
DR 1
  • DR 1 (2009–2014, based on the Riich M1)
  • DR 2 (2010–2014, based on the Chery A1)
  • DR 4 (2016–2020, based on the JAC Refine S3)
  • DR 5 (2007–2020, based on the Chery Tiggo 3)
  • DR 6 (2016–2020, based on the Chery Tiggo 5)
  • DR 4.0 (2022-2024, based on the Chery Tiggo 5x, continuation of the pre-facelift DR 5.0)
  • DR 7.0 (2023-2024, based on the Chery Tiggo 8)
  • DR CityCross / CityVan (2013-2016, based on the Riich X1)
  • DR F35 (2020–2023, based on the first-generation Chery Tiggo 7)
  • DR Zero (2015–2019, based on the second-generation Chery QQ)

EVO
  • EVO 6 (2020–2021, based on the Chery Tiggo 5)

References
  1. Tribunale di Isernia (PDF; (in Italian), retrieved 6 June 2020
  2. Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, ISBN 978-83-61604-12-9, page 323.
  3. "Viaggia sugli spot il Suv low cost prodotto a Isernia". Il Sole 24 ORE. Retrieved 2018-06-09.
  4. "I NOSTRI DEALERS". DR Motor Company S.p.A. Retrieved 2018-12-19.
  5. Gori, Gianmarco (2022-06-17). "Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR". Motor1 Italia (in Italian). Retrieved 2022-10-19.
  6. "Debutta in Italia il marchio Tiger". alvolante.it. alvolante.it. 18 April 2024. Retrieved 18 April 2024.
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