Mobage

Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games, owned by DeNA.

Not to be confused with Multiplayer online battle arena or Mobile game.
Mobage
Mobile App Developers
Available inJapanese
OwnerDeNA
URLmobage.com
LaunchedFebruary 7, 2006 (2006-02-07) (as Mobage Town)
March 28, 2011 (2011-03-28) (as Mobage)
Current statusOffline (DeNA)

History

In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West) for use in the West.[1][2]

On December 19, 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3][4][5] The Japanese site continued to operate under the mobage name.

On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.

Reception

The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]

References
  1. Jordan, Jon (2010-12-15). "Ngmoco launches JavaScript-based ngCore Game Tech framework for iOS and Android". www.pocketgamer.com. Retrieved 2024-03-01.
  2. "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 2014-12-06. Retrieved 2016-06-24.
  3. "Mobage is now pronounced DeNA (D-N-A)!".
  4. "DeNA drops Mobage branding".
  5. "Mobage".
  6. Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business. pp. 114–118. doi:10.1109/ICMB.2011.36. ISBN 978-1-4577-0497-0. S2CID 28809987.
  7. "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. July 26, 2011.
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