Pepe Jeans
Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat, Spain.
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Company type | Sociedad de responsabilidad limitada |
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Industry | Fashion |
Founded | 1973 (London, England) |
Founder | Nitin, Arun and Milan Shah |
Headquarters | Sant Feliu de Llobregat, Spain |
Products | Jeans, shirts, shorts, eye glasses |
Parent | M1 Group |
Website | www.pepejeans.com |

Carlos Ortega was the CEO, and owns more than 20% of the company.[1][2][3]
History
Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.[4]
In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.[5]
In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese M1 Group, and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 per cent), Artá Capital (16.4 per cent), L Capital Europe (11.5 per cent), and its managers.[6]
In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.[7]
In September 2019, Marcella Wartenbergh became CEO of Pepe Jeans Group.[8][9] Also in 2019, Dua Lipa became a global ambassador for the brand.[10]
In September 2023, Pepe Jeans celebrated its fifty years of existence in London, with a photo exhibition of its many campaigns and a dinner in honor of its new ambassador, Lila Moss.[11] Later, in December, Pepe Jeans announced its aim to develop in the Indian market, where it is already present with around 200 stores.[12] Indeed, its plans is to open over 100 new stores in the country over the next three years,[12]
Sponsorship
Pepe Jeans has been a sponsor of Red Bull Racing in Formula One since 2010. In 2024, Pepe Jeans signed a title partnership deal with Red Bull to form the Red Bull Racing Pepe Jeans Academy Programme to support Hamda Al Qubaisi for the 2024 season of F1 Academy, a female-only single-seater racing championship founded by Formula One.[13]
References
- Manuel Baigorri; Kiel Porter (2014-07-28). "Pepe Jeans Said to Hire Morgan Stanley to Sell Business". Bloomberg. Retrieved 2016-05-11.
- "Pepe Jeans London might be sold". Sportswear-international.com. Retrieved 2016-05-11.
- "Pepe Jeans has already found a buyer | The Luxonomist - Lujo, economía, moda, lifestyle". Theluxonomist.es. 2015-02-04. Retrieved 2016-05-11.
- "Pepe Jeans: from Portobello Road to private equity sale?". telegraph.co.uk. Retrieved 21 August 2017.
- "Close-Up Preview: Raoul Shah". drapersonline.com. 9 October 2013. Retrieved 21 August 2017.
- "Pepe Jeans Group bought by LVMH subsidiary and Lebanese group". FashionUnited. February 11, 2015. Retrieved June 18, 2015.
- "Pepe Jeans Group launches Norton Clothing". Sportswear International. July 31, 2015. Archived from the original on August 22, 2015.
- Singh, Prachi (September 4, 2019). "Marcella Wartenbergh named CEO of Pepe Jeans". fashionunited.uk.
- "Brands: Meet Pepe Jeans Group's new CEO". sportswear-international.com.
- "Clarins s'associe à Dassault Systèmes pour booster l'efficacité de ses usines". Fashion Network.
- "Pepe Jeans a fêté ses cinquante ans avec Lila Moss". Fashion Network. Retrieved 23 April 2024.
- "Pepe Jeans veut ouvrir plus de 100 boutiques en Inde dans les trois ans". Fashion Network. Retrieved 23 April 2024.
- Oracle Red Bull Racing (8 March 2024). "Oracle Red Bull Racing and Pepe Jeans London announce a debut ready-to-wear collection for Summer 2024". Red Bull Racing. Retrieved 16 March 2024.