gatekeeper

Examples of gatekeeper in the following topics:

• Buying Centers

  • Gatekeepers - Gatekeepers are typically secretaries and tech personnel.
  • Buyers who deal directly with a vendor are gatekeepers.

• Approach

  • Other techniques to get a foot in the door include leveraging common contacts or referrals and simply building a relationship through conversation with the gatekeepers to get information on the best way to approach the purchase decision-maker.

• The Marketing Plan

  • Gatekeepers - those who review the plan for compliance to industry rules and regulations such as in-house legal departments, corporate counsels, regulatory or licensing specialists.