How to Advertise Via Email

Last Updated: August 6, 2022

Email marketing is trackable, affordable and has a high return rate, making it valuable for small and medium-sized businesses. Here's a step-by-step guide on how to advertise via email.

Steps

1
Prepare a list.
- Email lists used for marketing gather the names and email addresses of all people interested in receiving communications from a business.
- The easiest way to gather these addresses is by adding a field to your website that allows visitors to submit their names and email addresses.
2
Decide on the frequency of emails you will be sending to your list. Once a week or every 2 weeks is a good starting point.

Advertisement
3
Create a message to send to the list. Be brief and deliver a targeted message to your audience.
4
Write any followup messages for your email campaign.
- Followup messages provide emphasis on your product and remind customers of your business.
- Send multiple different emails to pique readers' interest if you're trying to launch a specific deal or a new product.
5
Proofread and polish your messages. Errors in spelling and grammar can be disastrous to your reputation.
6
Send the first message to your list. Follow up according to your schedule.

Warnings

Ask every customer if he or she wants to be contacted by your business. Including a customer that declines contact in your email campaign is a violation of anti-SPAM law and can result in massive fines.

⧼thumbs_response⧽
Helpful 0 Not Helpful 0