How to Promote Products on Amazon

Last Updated: March 7, 2021

You can post an item on Amazon, but what next? How do you sell it? This wikiHow will show you ways that you can bring awareness and potential buyers to your available products on Amazon.

Steps

1
Use SEO correctly in your product's title and description. Making sure your product's title and description is search engine optimized will increase the chances that people will see it. The more often people look at your product, the higher it will appear in search results.
- You can use Google's Keyword Planner to use the right keywords in your product's title and description.
2
Buy Sponsored Product ads. Even good utilization of SEO doesn't guarantee that your product will end up high in the search results, so you'll want to purchase ads.^{[1]
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- You'll only end up paying for the clicks on your sponsored products. Amazon suggests setting a daily limit without an end date, so your products will be advertised as much as possible. You can get started with Sponsored ads by going to https://services.amazon.com/advertising/how-it-works.html.
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3
Analyze your competitors. Make sure you keep checking out what your competitors are advertising. If you're selling an ice-scraper for $19.99 and they are selling an ice-scraper for $4.99, you're most likely losing a bunch of buyers to their cheaper prices.
- Does your competitor feature a video of their ice-scraper in action? You should add a video of your ice-scraper to match their advertising.
4
Maintain a high product ranking. First impressions count for a lot in the Amazon Marketplace. If you have a 2-star rating, you'll most likely be looked over. Check your product's listing page frequently to see if there are reviews/updates you need to address.
- Buyers can change their ratings and reviews, so make sure you contact people who rated you low so you can see what you need to fix in order for them to leave a better review.
- To make sure you have a good rating, make sure your text in the description explains the product precisely, so you don't disappoint buyers when they receive the product. If your ice-scraper is 6.5" and non-telescoping, make sure you detail that in the description so buyers don't expect something else when they make the purchase.
- Provide excellent customer service to maintain a high product rating. If you aren't prompt in your customer service, you can get bad reviews and ratings to reflect that.
5
Keep up timely shipping. If your products don't ship in a timely fashion, customers can review that. Good and great shippers rank higher in searches than poor shippers.
- You can track your shipping performance metrics in the Amazon Seller Central section, or you can sign up for Fulfillment by Amazon (FBA) to avoid those shipping metrics and reviews. You can go https://sellercentral.amazon.com/gp/homepage.html to get to your Seller Central.
6
Monitor your seller rating. Your product can be a five-star product, but if you have a 1-star rating, your chances of appearing high in the search results is very low. Amazon does this to keep buyers happy by showing them merchants with high ratings and positive reviews.
- You can track the factors that go into your seller rating from https://sellercentral.amazon.com/gp/homepage.html.
7
Launch a Lightning Deal. Lightning Deals are time-limited mark-downs that are displayed on the Today's Deals section of Amazon. The limited-time sale motivates buyers to make the purchase because of the time-limit as well as the savings.^{[2]
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- To set up a Lightning Deal, go to your Seller Central homepage and click Create a New Deal in the Deals Dashboard. Follow the on-screen prompts to create your deal, including how long it will last and how deep the discount is.
8
Partner with influencers. Influencers on social media have a large following who might buy your product if they watch a video/see a picture with it. Influencers tend to be respected by their following, who will consider their partnership with your product a trusted endorsement.
9
Share on social media. Since social media like Facebook and Instagram have such a large audience, sharing your product is a powerful way to get it in front of more faces.
- Your friends on Facebook or Instagram might not appreciate your constant product shares that read like ads. Add some creativity and create engaging posts for your products.
- For example, professional seller accounts on Amazon can create promo codes to share discounts on social media. If you're sharing an ad, at least you're sharing some discounts.
- You can also share something like a how-to post with a link to your product. For example, maybe you're selling an awesome ice-scraper, so you can explain how easy it is to use.
- Hosting a contest or sponsoring a giveaway are other ways to promote your products through social media. People will get excited about your product and the contest/giveaway and share it even further.^{[3]
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