How to Sell Billboard Space

Last Updated: March 29, 2019

Billboard advertising is a popular choice among organizations due to its' geographical targeting and low cost per viewer. As the owner of a billboard, you can sell billboard space to organizations and make a profit. Knowing where to locate your billboard and how to attract buyers is critical to making this a successful venture. The following is a guide on how to sell billboard space.

Steps

1
Choose a location for your billboard that will attract buyers.
- If you have not yet had your billboard built, choose a heavily-traveled location.
- Billboards that are viewable from highways are most likely to be noticed by drivers.
- Billboards closer to the ground are more likely to be noticed than billboards that are higher up, as drivers are focused on objects that are at windshield height.
- Billboards that are on the right side of the driver's view are more likely to be seen than those on the left side of the driver's view. This is because drivers tend to pay attention to merging traffic, which often comes from the right side.
- Locating your billboard in an attractive location will attract the most buyers, which will increase the price you can charge.
2
Use your billboard to advertise itself.
- Put a notice on your billboard that its' advertising space is for sale.
- Include your contact information on the notice.
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3
Contact local organizations to let them know that your billboard space is for rent.
- Focus on organizations that are located near the billboard.
- Include organizations who already advertise on other billboards if your billboard would provide a better solution. For example, if your billboard is visible to drivers near a highway exit that leads to a restaurant, the restaurant could benefit from using that space instead of a billboard that is in a less-traveled area.
- Offer a better deal to organizations than their current billboard advertiser provides.
4
Offer discounted rates for advertising on multiple billboards (optional).
- If you have multiple billboards, offer a discount to organizations that are interested in advertising in multiple locations.
5
List your billboard on Internet sites.
- Perform an Internet search for billboard websites. Some of them match buyers with sellers.
6
Evaluate all offers and accept 1.
- If you have more than 1 offer, choose the offer that has the highest price and the longest lease period. If no such combination is offered, choose the offer that most closely matches this scenario.
7
Complete the necessary paperwork.
- Have an attorney that is familiar with advertising law write up a contract.
- Make sure the contract specifies the length and price of the lease.
- Ensure that you and all other parties sign the contract.

Community Q&A

Question

Does anyone know some internet sites for step 5?

Billboard Bazaar

Community Answer

Yes, you can list or find billboard at billboardbazaar.com. You can browse and search billboards in various categories, available for rent. This site allow you to do business without any charge or fee.
Question

How long is the typical billboard lease agreement?

Community Answer

It can go from a few weeks to several years. It's entirely dependent upon the agreement between the advertiser and the owner.