All In (2023)

The 2023 All In, also known as All In London at Wembley Stadium, is the upcoming second All In professional wrestling pay-per-view (PPV) event. It will be the first edition of the event to be produced by All Elite Wrestling (AEW) after the inaugural All In was held independently in September 2018, a few months prior to AEW's formation in January 2019. The event will take place on August 27, 2023, at Wembley Stadium in London, England. This will mark AEW's debut in the United Kingdom, their first PPV event held outside of North America, and the company's first event to be held entirely in a soccer stadium. This also marks the first professional wrestling event to be held at present day Wembley Stadium, with AEW promoting the event as the first in over 30 years at the venue, after WWE's SummerSlam in 1992, which was held at the original Wembley Stadium. The event has set AEW's attendance and revenue record, selling over 60,000 tickets and garnering US$7.7 million on its first day on sale, including pre-sale.

All In
Promotional poster featuring various AEW wrestlers
PromotionAll Elite Wrestling
DateAugust 27, 2023
CityLondon, England
VenueWembley Stadium
Pay-per-view chronology
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AEW x NJPW: Forbidden Door		 Next →
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All In chronology
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Production

Background
Aerial view of Wembley Stadium
Interior of Wembley Stadium

The inaugural All In was an independently produced pay-per-view (PPV) promoted by members of The Elite in association with Ring of Honor (ROH) and held in September 2018 at the Sears Centre Arena (now Now Arena) in Hoffman Estates, Illinois.[1] The event was notable for being the first non-WWE or World Championship Wrestling promoted professional wrestling event in the United States to sell 10,000 tickets since 1993.[1] The success of the show would lead to the formation of the American professional wrestling promotion All Elite Wrestling (AEW) a few months later in January 2019.[2] On the first anniversary of All In, AEW established a spiritual successor titled All Out.[3] In March 2022, AEW president Tony Khan announced his purchase of ROH,[4] in turn obtaining the rights to All In, which were owned by ROH.[5]

On the April 5, 2023, episode of Dynamite, AEW announced that they would revive the All In name for a PPV to be held at Wembley Stadium in London, England on August 27, titled "All In London at Wembley Stadium".[6] The event will mark AEW's debut in the United Kingdom and will be the promotion's first PPV to be held outside of North America.[7] AEW had originally planned to host the 2020 Fyter Fest as a PPV in London at nearby Wembley Arena, which would have been the promotion's UK debut, but the COVID-19 pandemic scrapped those plans.[8] This also marks the first professional wrestling event to be held at present day Wembley Stadium, with AEW promoting the event as the first in over 30 years at the venue, after WWE's SummerSlam in 1992, which was held at the original Wembley Stadium. This will also be AEW's first event to be held in a soccer stadium.[9]

Tickets went on sale on May 5, 2023. During the pre-sale on May 2, the show sold over 36,000 tickets, garnering US$4.7 million in revenue, setting AEW's records for attendance and live gate.[10] Those numbers reached over 43,000 and US$5.7 million, respectively, the next day.[11] After sales opened on May 5, ticket sales hit 60,000 with US$7.7 million in revenue.[12]

Storylines

All In London at Wembley Stadium will feature professional wrestling matches that involve different wrestlers from pre-existing feuds and storylines. Wrestlers portray heroes, villains, or less distinguishable characters in events that build tension and culminate in a wrestling match or series of matches.[13] Storylines are produced on AEW's weekly television programs, Dynamite and Rampage.

References
  1. Howard, Brandon. "7 things to know about 'All In' – the huge indie wrestling show coming to the Chicago area". Chicago Tribune. Archived from the original on May 14, 2018. Retrieved May 14, 2018.
  2. Currier, Joseph (January 1, 2019). "All Elite Wrestling and Double or Nothing officially announced". Wrestling Observer Figure Four Online. Retrieved January 1, 2019.
  3. Lambert, Jeremy (May 25, 2019). "AEW Announces All Out For August 31 in Chicago". Fightful.com. Fightful. Retrieved May 28, 2019.
  4. Raimondi, Marc (March 2, 2022). "Tony Khan, AEW CEO and son of Jaguars owner, acquires wrestling promotion Ring of Honor". ESPN. Retrieved March 2, 2022.
  5. Radican, Sean (January 20, 2019). "AEW/ROH News: Who owns All In footage, what will happen to the footage in the future". Pro Wrestling Torch. Retrieved November 7, 2022.
  6. Barnett, Jake (April 5, 2023). "4/5 AEW Dynamite results: Barnett's live review of The Gunns vs. FTR for the AEW Tag Titles (or FTR must leave AEW), Jamie Hayter vs. Riho for the AEW Women's Title, House of Black vs. Best Friends for the AEW Trios Titles, Hook vs. Ethan Page for the FTW Title, Ricky Starks vs. Juice Robinson, Sammy Guevara vs. Komander, Tony Khan's announcement". Pro Wrestling Dot Net. Retrieved April 6, 2023.
  7. Russell, Skylar (April 5, 2023). "AEW Bringing Back All In Event For United Kingdom Debut In August 2023". Fightful. Retrieved April 6, 2023.
  8. McCarthy, Alex (May 24, 2020). "EXCLUSIVE: AEW owner Tony Khan reveals Fyter Fest was set to take place in London in June before coronavirus pandemic". TalkSport. Retrieved May 24, 2020.
  9. Nason, Josh (April 5, 2023). "AEW All In announced for London's Wembley Stadium". Wrestling Observer Figure Four Online. Retrieved April 6, 2023.
  10. Nason, Josh (May 2, 2023). "AEW sells 36,000 tickets during All In presale". Wrestling Observer Figure Four Online. Retrieved May 2, 2023.
  11. Nason, Josh (May 3, 2023). "AEW hits new milestones for All In ticket sales & revenue". Wrestling Observer Figure Four Online. Retrieved May 3, 2023.
  12. Thomas, Jeremy (May 5, 2023). "Tony Khan Says AEW All In Ticket Sales Have Reached 60,000". 411Mania. Retrieved May 5, 2023.
  13. Grabianowski, Ed (January 13, 2006). "How Pro Wrestling Works". HowStuffWorks, Inc. Discovery Communications. Archived from the original on November 29, 2013. Retrieved February 8, 2019.
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