A Grande Conquista

Before the premiere, 16 celebrities compete in a public vote for the first 10 spots (5 men and 5 women) in the Mansion. The 6 who receive the fewest votes move into the Villa to compete with another 64 candidates (including both celebrities and civilians) for the remaining 10 spots, bringing the total number of contestants up to 20.[5][6][7]

In the Villa, the 70 candidates live in three houses (starting with 32 in the Orange house, 22 in the Blue house and 16 in the Green house), having to share beds and limited supplies for 12 days, while facing a series of challenges and mass evictions. The last 20 to survive in the Villa compete in the final challenge, in which the public decides whether the winner secures a place in the next stage of the game. Then, the remaining candidates face the final public vote for the last spots in the Mansion.[5][6][7]

On May 7, 2023, 5 celebrities were announced in advance: Nathan Camargo, Hulk Magrelo, Blade, Medrado and Natália Deodato.[10] While a few others were also spotted during the preview, the full lineup was only revealed during the series premiere.[11][12]

The 20 selected contestants move into the Mansion. Each week, two contestants become the Mansion's owners and delegate the weekly tasks, while three contestants are voted into the Danger Zone, where they compete in the Safety challenge to escape eviction. The Safety winner is exempt from nominations, however, they must replace themselves with another contestant of their choice in order to determine that week's set of nominees who would face the public vote.[5][6][7]

All numbers are in points and provided by Kantar Ibope Media.

• In 2023, each point represents 268.083 households in 15 market cities in Brazil (76.953 households in São Paulo).