Astro Gaming

ASTRO Gaming is an American consumer electronics manufacturer specializing in video gaming headsets, peripherals, and accessories.

ASTRO Gaming
TypeSubsidiary
Founded2006
FoundersJordan Reiss, Brett Lovelady
HeadquartersSan Francisco, CA, U.S. (corporate headquarters)
Area served
Worldwide
ProductsGaming peripherals
ParentSkullcandy
(2011–2017)
Logitech
(2017–present)
Websitewww.astrogaming.com

Overview

ASTRO Gaming’s predecessor, Astro Studios, partnered with Microsoft on the industrial design for the Xbox 360 gaming console and controller.[1] ASTRO Gaming was then founded in 2006 by Brett Lovelady and Jordan Reiss in San Francisco, California, where the company’s headquarters remains today. After several years of operating independently, ASTRO Gaming was acquired by the headphone manufacturer Skullcandy in 2011.[2] ASTRO Gaming operated under Skullcandy for six years before it was acquired by Logitech in 2017 for $85 million.[3]

History

After Astro Studios helped design the Xbox 360, Lovelady and Reiss decided to spin off a separate company and founded ASTRO Gaming in 2006. In August 2006, Astro Gaming raised its first round of funding of $2 million dollars with the help of Seraphim investment. ASTRO Gaming started with a team of five designers and started designing their own gaming product lines.[4]

The company launched its headsets in early 2008 followed by the launch of its Transport Series of gaming gear bags. By 2010, ASTRO Gaming was up to 23 employees and had raised more than $5 million in additional funding.[5] In early 2011, the publicly traded Utah-based company, Skullcandy, purchased Astro Gaming for $10.8 million, acquiring all assets.[6] In 2016, Mill Road Capital purchased all outstanding stock of Skullcandy and its subsidiary, Astro Gaming.[7] In 2017, Logitech acquired Astro Gaming from Mill Road for $85 million dollars.[8]

Esports sponsorship

Throughout the years since its launch, the company has worked with professional teams, organizations, and leagues. ASTRO Gaming has sponsored many esports gaming events.[9]

References
  1. "XBOX 360". Astro Studios. Retrieved 2018-03-28.
  2. "Skullcandy buys gaming headphone firm". MarketWatch. Zinsli, Christopher. Retrieved 2018-03-28.
  3. "Logitech picks up gaming hardware maker ASTRO for $85M - TechCrunch". TechCrunch. Retrieved 2018-03-28.
  4. "ASTRO Gaming bets industrial design will entice gamers to buy headsets". VentureBeat. 2008-06-25. Retrieved 2018-03-28.
  5. "Astro Gaming raises $3.5 million for gaming accessories business". VentureBeat. 2009-01-13. Retrieved 2018-03-28.
  6. "Skullcandy buys gaming headphone firm". MarketWatch. Zinsli, Christopher. Retrieved 2018-03-28.
  7. "Skullcandy Enters into New Merger Agreement with Mill Road Capital; Terminates Incipio Merger Agreement". TechCrunch. Retrieved 2020-06-28.
  8. "Logitech to Acquire ASTRO Gaming, Adding Console Gaming Headsets to its Position as the #1 Maker of PC Gaming Gear". BusinessWire. Retrieved 2020-06-02.
  9. "The Value of Partnerships in Esports: Top 10 Brands on Digital from CWL Las Vegas". Zoomph. Retrieved 2021-05-18.
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