Benjamin Smith (Canadian businessman)

Benjamin Smith (born August 27, 1971) is a Canadian businessman and airline executive. He has been the CEO of Air France-KLM since 2018. Prior to that, he was Air Canada's President, Airlines and Chief Operating Officer.[1]

Benjamin Smith
Born (1971-08-27) 27 August 1971
United Kingdom
NationalityCanadian
EducationUniversity of Western Ontario
OccupationCEO of Air France–KLM

Personal and education

Benjamin Smith was born on August 27, 1971 in the UK, to a mother from Hong Kong and an Australian father.[2] He holds a Bachelor of Arts in economics from the University of Western Ontario.[3]

Aviation career

A life-long aviation enthusiast, he began his career in 1990 as a unionised ground Customer Sales and Service Agent at Air Ontario, a predecessor of Jazz and regional subsidiary of Air Canada Express, in parallel with his studies. In 1992, he left the airline to create a retail corporate travel agency, which he operated for eight years.[3]

Air Canada

In 1999, he worked as a consultant for Air Canada before joining the airline. As Managing Director of Tango, he was responsible for writing the business plan and successfully launching the low-cost subsidiary in 2001, with the goal of reducing operating costs and experimenting with a new business model for the mainline carrier.[4] Tango was the world's first legacy-airline creation to successfully demonstrate the viability and feasibility of branded fares and fare debundling (dissociation of individual products and services from the base fare, such as seat selection, checked baggage, and mileage accrual, which are subsequently sold as ancillaries). Following the absorption of Tango into mainline Air Canada, Smith was appointed Vice President, Network Planning, within the company.[5][6]

In 2007, Smith joined the Air Canada executive management team as Chief Commercial Officer, responsible for Network Planning, Revenue Management, Marketing (including brand management, customer experience, and loyalty), Cargo, Alliances, and Global Sales.[5][6] He is described as the "driver of Air Canada's commercial strategy"[7] leading to the development of three hubs in Toronto, Montreal, and Vancouver. He contributed to the transformation of the airline, including the purchase of new wide-body and narrow-body aircraft, as well as the first flagship North American order of the Airbus A220 (previously known as the Bombardier C-Series). Overall, he led a global network expansion resulting in links to more than 200 destinations on six continents, with a fleet of 350 aircraft.[7]

In 2013, he launched the low-cost company Air Canada Rouge.[8]

In 2014, he was the chief negotiator with the airline's pilot and cabin crew unions which resulted in landmark 10-year collective agreements. In the same year, he was appointed President, Airlines (Air Canada, Rouge, Express and Cargo) and Chief Operating Officer of Air Canada.[5] [9]

Air France-KLM

The Air France–KLM Group Board of Directors appointed Smith as the new Group's CEO on August 16, 2018,[1] the first non-French chief executive in the company's history. He assumed this role on September 17, 2018.[10]

In 2019, under Smith's direction that Air France announced the exit of the Airbus A380 at the beginning of the COVID-19 crisis,[11] to be replaced by 38 Airbus A350 aircraft.[12] He also oversaw the renewal of the narrowbody fleet with more environmentally friendly aircraft, with an order of 60 Airbus A220 aircraft to replace aging Airbus A318s and A319s.[13]

In 2020, Smith announced the domestic deployment of Transavia France,[14] previously limited to operating intra-European flights, following an agreement with the French pilot union permitting unrestricted growth of the fleet.

On March 31, 2022, the Board of Directors of Air France-KLM extended his term of office as CEO for a further five years.[15]

References
  1. "Air France KLM names Air Canada executive Smith as CEO". Reuters.com. 16 August 2018.
  2. "Qui est Benjamin Smith, le Canadien qui va piloter Air France-KLM?". ParisMatch.fr. 21 August 2018.
  3. "Sitting Down With The New CEO Of Air France KLM, Ben Smith". Forbes.com. 1 September 2018.
  4. "Air Canada Announces Departure of Benjamin Smith". TravelPulse. 15 August 2018.
  5. "Executive Profile: Benjamin Smith". Bloomberg.com.
  6. "Benjamin Smith, le nouveau patron canadien d'Air France-KLM, entre en piste". Les Echos (in French). 2018-09-17. Retrieved 2021-04-27.
  7. "Air Canada's No. 2 executive, Ben Smith, to be named CEO of Air France-KLM". theglobeandmail.com.
  8. "Qui est Benjamin Smith, le nouveau patron d'Air France-KLM ?". Europe 1 (in French). Retrieved 2021-04-30.
  9. "Air France Unions Don't Want Outsider Ben Smith of Air Canada as New CEO". Skift. Retrieved 27 April 2021.
  10. "Air France-KLM : le Canadien Benjamin Smith nommé directeur général". Le Monde.fr (in French). 2018-08-16. Retrieved 2021-04-30.
  11. "Air France Plans The Retirement Of Its Airbus A380s". Simple Flying. April 15, 2020.
  12. "Air France-KLM orders an additional 10 A350 XWBs". Airbus.
  13. "Air France-KLM firms up order for 60 Airbus A220s". Airbus.
  14. "Air France pilots back domestic network overhaul". Reuters. 2020-08-12. Retrieved 2022-02-09.
  15. "Air France-KLM : Marjan Rintel aura la lourde tâche de succéder à Pieter Elbers à la tête de KLM". La Tribune (in French). 2022-03-31. Retrieved 2023-02-23.
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