Boing (Italian TV channel)

Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset Italia and RTI subsidiaries) and Warner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.

This article is about the Italian TV channel. For regional feeds and the brand as a whole, see Boing (TV channel).

Boing
CountryItaly
Broadcast areaNationwide
Programming
Language(s)Italian
Picture format576i SDTV
Timeshift serviceBoing Plus
Ownership
OwnerBoing S.p.A.
(MFE - MediaForEurope, 51%
Warner Bros. Discovery International, 49%)
ParentBoing S.p.A.
(Mediaset Italia/RTI, 51%
Warner Bros. Discovery EMEA, 49%)
Sister channels
List
History
Launched20 November 2004 (20 November 2004)
Links
Websiteboingtv.it
Availability
Terrestrial
Digital terrestrial televisionChannel 40

History
First logo from 2004 to 2010
Second logo from 2016 to 2019.

The channel launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of them lasted until August 2020.

The birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.

Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

Programming

Current programming

Former programming

Boing Plus
Boing Plus
Programming
Picture format576i SDTV
Ownership
OwnerBoing S.p.A.
(Mediaset Italia, 51%; Warner Bros. Discovery EMEA, 49%)
History
Launched11 July 2019 (11 July 2019)
ReplacedPop
Availability
Terrestrial
Digital terrestrial televisionChannel 45
Original logo (2019–2020)

Boing Plus launched on 11 July 2019 another channel, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[5] On 30 August 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[6]

References
  1. Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. "Mediaset Group – Corporate – Free channels". Mediaset Group. Archived from the original on December 10, 2018. Retrieved December 9, 2018.
  3. "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. March 4, 2016. Retrieved September 3, 2016.
  4. "Cartoon Network EMEA Feeds Acquire Yo-kai Watch Broadcasting Rights - RegularCapital Website". February 22, 2016.
  5. "La jv Turner-Mediaset sbarca sul canale 45 del digitale terrestre". July 10, 2019.
  6. "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". Digital-News.it (in Italian). September 1, 2020. Retrieved March 17, 2021.
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