Boing (TV channel)

Boing is the brand name used by the International division of Warner Bros. Discovery co-owned by Mediaset for a collection of television networks outside of the United States that target children.

Boing S.p.A.
TypeJoint venture
Boing
IndustryMass media
Founded20 November 2004 (20 November 2004)
HeadquartersCologno Monzese,
Milan,
Italy
Area served
Italy
Spain
Africa
France (now Cartoonito)
Key people
Jaime Ondarza (CEO)
Silvio Carini (President)
ProductsTelevision networks
Programming blocks
Websites
OwnerMFE - MediaForEurope, 51%
Warner Bros. Discovery International, 49%
ParentMediaset Italia, 51%
Warner Bros. Discovery EMEA, 49%
Websitewww.boingtv.it

As of 2021, Boing-branded channels exist in Italy (its flagship service), Spain, and in Africa, while a weekend morning programming block formerly aired on the WarnerMedia-owned Chilevisión (now owned by Paramount Global) in Chile and tv2 in Turkey (previously TNT).

Broadcast

Italy
Main article: Boing (Italian TV channel)

The Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset Italia subsidiary) and Warner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.

Spain
Main article: Boing (Spanish TV channel)

The Spanish free-to-air television channel launched in 2010 and owned as a joint venture between Mediaset España and Warner Bros. Discovery through its International unit. Series on the channel are also available in English via a secondary audio feed. Additional feeds are available in Italy,[3] France[4] and Sub-Saharan Africa.

France
Main article: Boing (French TV channel)

The French pay television channel aimed at children and teenagers launched on 8 April 2010.[5] On 2 February 2023, it was announced that Boing would transition to Cartoonito full-time on 3 April 2023.[6][7][8]

Africa
Main article: Boing (African TV channel)

The African television channel operated by Warner Bros. Discovery through its International unit, which launched on May 30, 2015.[9] At this moment, the channel can be seen on Montage Cable TV in Nigeria and Sentech's Mobile TV in South Africa. On January 1, 2017, the channel became available to AzamTV subscribers.[10] The channel does not have a website. The French version of Boing is also broadcast in Sub-Saharan Africa and the Maghreb.

The Animadz

A group of characters known as the Animadz serve as Boing's official mascots. They include Bo, a blue dog-like human; Bobo, a hairless green humanoid; Otto, a robot; Maissa, a yellow maize; Katrina, a whit, Boomerang, Dino, a green dinosaur.

See also

References
  1. Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. "Turner expands its kids' distribution to East Africa with Boing". Turner Broadcasting System. Retrieved 12 May 2017.
  3. Promo | Total Drama Island | Boing, retrieved 2019-12-24
  4. "Cartoon Network EMEA Feeds Acquire Yo-kai Watch Broadcasting Rights - RegularCapital Website". 22 February 2016.
  5. Rapid News
  6. "Une nouvelle marque jeunesse pour Warner Bros. Discovery : Cartoonito". CB News (in French). Retrieved 2023-02-03.
  7. "Warner Bros. Discovery va lancer une nouvelle chaîne TV sur les box de Free, Orange, SFR et Bouygues Telecom". Univers Freebox (in French). 2023-02-02. Retrieved 2023-02-03.
  8. "Boing to be replaced by Cartoonito in France". 3 February 2023.
  9. "Boing bounces into Africa". C21media.
  10. "Turner expands its kids' distribution to East Africa with Boing". Turner Broadcasting System. Retrieved 12 May 2017.
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