CIUR-FM

CIUR-FM is a Canadian radio station broadcasting at 104.7 FM in Winnipeg, Manitoba with a country format branded as Now Country 104.7. The station broadcasts from 1507 Inkster Blvd along with sister station CICY-FM, while its transmitter is located on Nassau Avenue in the Roslyn neighbourhood of Winnipeg.

CIUR-FM
Broadcast areaWinnipeg Metropolitan Region
Frequency104.7 MHz (FM)
BrandingNow Country 104.7
Programming
FormatCountry
Ownership
OwnerNative Communications
CICY-FM
History
First air date
December 14, 2009
Technical information
ClassA
ERP1,200 watts vertical
3,000 watts horizontal
HAAT121.6 meters (399 ft)
Links
WebcastListen Live
Websitenowcountry.fm

History

In 2008, CIUR-FM was licensed by the CRTC to operate at 104.7 FM.[1]

The station began testing its signal in early 2009, and officially began broadcasting on December 14 of that year.[2] The station launched with a Rhythmic/Urban contemporary format aimed primarily, but not exclusively, at First Nations youth, and was branded as "Streetz 104.7."

On April 7, 2014, CIUR-FM rebranded as Rhythm 104.7, and retained some on-air personalities.[3] The station changed its target demographic from 18–30 to a 25-40 range, with its focus shifting towards a more mainstream rhythmic CHR format.[3] CIUR was the second Rhythmic CHR station in Canada, the other being CFXJ in Toronto.

On July 9, 2016, at midnight, CIUR-FM flipped to country, branded as Now Country 104.7 FM.

Brands
2010–2014 2014–2016

References
  1. Broadcasting Decision CRTC 2008-195
  2. "New station on the air with aboriginal hip-hop". Winnipeg Sun, December 15, 2009.
  3. "Rhythm 104.7 Debuts on Winnipeg Airwaves". "ChrisD.ca". April 7, 2014.

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