CMT Brasil

Country Music Television (CMT) was a Brazilian cable television channel focused on country music owned by Viacom and Grupo Abril. The channel ceased broadcasting in March 2001 and was replaced by MusicCountry.[1][2]

CMT Brasil
CountryBrazil
Broadcast areaBrazil
Ownership
OwnerGaylord Entertainment Company
Grupo Abril
History
Launched1 July 1995 (1995-07-01)
ClosedMarch 2001 (2001-03)
Replaced byMC - MusicCountry

History

The channel started broadcasting in July 1995, it was initially the result of a partnership between Gaylord Entertainment Company and Grupo Abril.[3] As a promotional action to promote the new channel, TVA brought a truck from Texas that toured the states of São Paulo, Rio de Janeiro, Paraná, Minas Gerais and Goiás.[4][5]

On 25 March 1996, CMT Brasil aired its first national program, CMT Rodeio, produced in partnership with TV Rodeio.[6][7] The channel's programming was composed of video clips, interviews, and performances with national and international artists connected to the country and sertanejo genres, as well as coverage of related events, such as the Cowboy Festival of Barretos, and programs about lifestyle and behavior.[8][9][10] Some of the programs aired by the channel were Top 12 Countdown, Cantarolando, Celebrity VJ Hour, and A Hora do Cachorro Louco.[11][12]

Gaylord Entertainment Company sold its US headquarters to CBS in 1997, retaining the international subsidiaries. In 1998, the partnership for the production of programming with TVA was terminated, also ending the exclusive distribution of the channel with the operator.[13][14]

In 1999, the channel became available to NET and SKY subscribers.[15] At the end of that year, the channel's programming director, Marcelo Coltro, announced changes in the programming, making room for new musical genres, such as axé and pagode, and affirming CMT as a channel focused on the country lifestyle, not merely a music television channel.[16]

The channel ceased broadcasting on March 2001 and was replaced by MC - MusicCountry, a generalist music channel aimed at the adult public.[1][2]

See also

References
  1. "CMT PARTE PARA NOVAS PARADAS DO SUCESSO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 1 November 2000. Retrieved 17 May 2023.
  2. "DE OLHO NO PÚBLICO ADULTO DE MÚSICA". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 1 July 2001. Retrieved 17 May 2023.
  3. "Folha de S.Paulo - TVA passa a distribuir em julho canal dedicado à música country". www1.folha.uol.com.br (in Brazilian Portuguese). 18 June 1995. Retrieved 17 May 2023.
  4. "BRASIL ENTRA NO RITMO DO MAIOR RODEIO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 22 August 1996. Retrieved 17 May 2023.
  5. "Folha de S.Paulo - Caminhão country faz turnê pelo Brasil". www1.folha.uol.com.br (in Brazilian Portuguese). 3 September 1995. Retrieved 17 May 2023.
  6. "Folha de S.Paulo - CLIPE". www1.folha.uol.com.br (in Brazilian Portuguese). 18 March 1996. Retrieved 17 May 2023.
  7. "Folha de S.Paulo - Canais 'antigos' investem na programação". www1.folha.uol.com.br (in Brazilian Portuguese). 14 January 1996. Retrieved 17 May 2023.
  8. "FESTAS DE PEÃO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 17 August 1996. Retrieved 17 May 2023.
  9. "BRASIL ENTRA NO RITMO DO MAIOR RODEIO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 22 August 1996. Retrieved 17 May 2023.
  10. "CMT BRASIL APOSTA NA ONDA NACIONAL DO RURAL CHIQUE". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 1 December 1998. Retrieved 17 May 2023.
  11. "COUNTRY ÍNTERATIVO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 10 January 2000. Retrieved 17 May 2023.
  12. "Folha de S.Paulo - On the road: "Talk show" da CMT cai na estrada". www1.folha.uol.com.br (in Brazilian Portuguese). 14 May 2000. Retrieved 17 May 2023.
  13. Luiz, Moura (13 July 1998). "CMT VOLTA À CARGA NO BRASIL". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. Retrieved 17 May 2023.
  14. "CANAL ABERTO AO MERCADO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 18 May 1998. Retrieved 17 May 2023.
  15. "Folha de S.Paulo - CMT e Animal Planet entram na Net e na Sky". www1.folha.uol.com.br (in Brazilian Portuguese). 4 July 1999. Retrieved 17 May 2023.
  16. "Folha de S.Paulo - TV paga: CMT muda, e o Locomotion entra no pacote básico da TVA". www1.folha.uol.com.br (in Brazilian Portuguese). 13 December 1998. Retrieved 17 May 2023.
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