Groovy (song)

"Groovy" is a song recorded by South Korean boy group Cravity for their fifth extended play Master: Piece. It was released as the album's lead single by Starship Entertainment on March 6, 2023.

"Groovy"
Single by Cravity
from the album Master: Piece
LanguageKorean
ReleasedMarch 6, 2023 (2023-03-06)
Genre
Length3:22
Label
Composer(s)
  • Cage
  • Jimmy Claeson
Lyricist(s)
  • Hwang Yu-bin
  • Lee Hyo-jung
  • 12h51m
  • Serim
  • Allen
Cravity singles chronology
"Adrenaline"
(2022)		 "Groovy"
(2023)
Music video
"Groovy" on YouTube

Background and release

On February 10, 2023, Starship Entertainment announced that Cravity would be releasing their fifth extended play, Master: Piece, on March 6.[1] On February 24, the track listing was released, with "Groovy" announced as the lead single.[2] On March 4, the music video teaser was released.[3] The song was released alongside its music video and the extended play on March 6.[4]

Composition

Musically, "Groovy" is a song that stands out with the retro pop and hip-hop sensibility of the 2000s, and contains Cravity's unique atmosphere and energy.[2]

Commercial performance

"Groovy" debuted at number 132 on South Korea's Circle Digital Chart in the chart issue dated March 5–11, 2023; and number five on the Circle Download Chart.[5]

Music video

The music video, directed by Bart (FLIPEVIL), was released alongside the song by Starship Entertainment on March 6, 2023.[6] The accompanying music video shows both sides of Cravity as the guys go from suit-and-tie office workers to colorfully dressed pop stars onstage and at press conferences that the paparazzi are fighting to film. The different worlds continuously mix throughout the visual until the final chorus, when the boys dance in vibrant, chic, contemporary suits.[7]

Promotion

Following the release of Master: Piece, on March 6, 2023, Cravity held a live promotion through YouTube channel Zanmang Loopy, entitled CRAVITY COMEBACK SHOW in Jean Mang House. The group interacted and introduce the new album including "Groovy" through real-time communication with fans.[8]

The group subsequently performed on two music programs in the first week: Mnet's M Countdown on March 9, and on MBC's Show! Music Core on March 11. Cravity also performed "Groovy" on entertainment program Weekly Idol before capping off the first week of promotions through a performance on Sunmi's Show! Interview.[9]

Credits and personnel

Credits adapted from Bugs!.[10]

  • Cravity – vocals
  • Hwang Yu-bin – lyrics
  • 12h51m (VERYGOODS) – lyrics
  • Lee Hyo-jung (VERYGOOD) – lyrics
  • Serim – lyrics
  • Allen – lyrics
  • Cage – composition, arrangement
  • Jimmy Claeson – composition

Charts

Weekly charts
Weekly chart performance for "Groovy"
Chart (2023) Peak
position
South Korea (Circle)[11] 132

Release history
Release history for "Groovy"
Region Date Format Label
Various March 6, 2023

References
  1. Jeong, Ji-won. "[단독] 크래비티, 3월 가요계 컴백…'퍼포비티' 입증할 귀환". JoyNews24. JoyNews24. Retrieved February 10, 2023.
  2. "크래비티, 신보 타이틀곡은 'Groovy'..세림·앨런 참여". Osen (in Korean). February 24, 2023.
  3. Kim, Jae-won. "크래비티, 뮤직비디오 티저로 컴백 기대감 상승". Naver. SportsWorldI. Retrieved March 20, 2023.
  4. Seon, Mi-kyung. "크래비티가 전하는 청춘의 에너지..벌써 중독됐다 'Groovy'[퇴근길 신곡]". Naver. Osen. Retrieved March 20, 2023.
  5. "크래비티(CRAVITY), 써클차트 10회 진입·점유율 공동 33위…대표곡은 'Groovy'". topstarnews.net (in Korean). March 19, 2023.
  6. "Groovy Music Video". Instagram (in Korean). March 19, 2023.
  7. "Cravity Get 'Groovy' With Feel-Good New Single: Watch the Rising K-Pop Boy Band Take the Spotlight". Billboard (in Korean). March 19, 2023.
  8. Som, Bong-seok (March 7, 2023). "'컴백' 크래비티, 잔망루피와 '마스터 : 피스' 컴백쇼". Sports Khan. Retrieved March 16, 2023.
  9. Moon, Ye-bin (March 13, 2023). "크래비티 '그루비' 국내외 호평 속 첫 주 활동 성료". Newsis. Retrieved March 16, 2023.
  10. "Groovy". bugs.co.kr (in Korean). March 19, 2023.
  11. "Groovy". March 5–11, 2023.
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