I Feel

On April 18, 2023, Cube Entertainment announced the group's comeback on May 15.[2] The announcement was accompanied by a concept poster featuring a drawing of a Trump's queen card, with the letter 'G,' representing the G in the group's name, engraved in the upper left corner of the poster instead of 'Q,' in which means queen. In addition, phrases such as 'Top 10' at the top right and '(G)I-dle Original Series' at the bottom.[3] On April 24, the group released the tracklist and a teaser video, revealing "Queencard" as the lead single.[4] The following day, the group released five "casting board" teaser images.[5] On 29th, the group released five Queen concept images.[6] On May 3, the group released five Butterfly concept images.[7] On May 5, five of the Cat concept images was released.[8] On May 11, an "interview video" teaser was released. The video took the form of behind-the-scenes commentary video with a snippets of the group getting interviewed about the album.[9]

From April 26 to May 4, the group released a series of teasers and photos that narratives a story, which took the form of "High Teen," Mean Girls, and Y2K‐inspired visuals throughout the releases. Beginning on April 26, the group released a "map character," an introduction to each character that was played by the members. The map contains photos of the members along with "short introductory phrases and their stories in the form of a diary." Starting with Miyeon, who is an "influencer with numerous followers, and Minnie, a lonely fitness trainer, [and] Soyeon, who admire[s]" the latter two, in addition, the map "predicts" an "adventurous" journey for Yuqi and Shuhua, who are best friends.[10][11] Later on the same day, an "introduction video" inspired by the 2004 movie Mean Girls was released. It opens with Yuqi, who is playing a "Regina George-type character, introducing the members of the group. Yuqi calls Shuhua her “bestie”, adding that she wishes she was Shuhua sometimes. Meanwhile, she calls Minnie someone who is “born to be confident, full of herself, [and] perfect in everything”. She later calls Miyeon the group’s “princess”, but refers to Soyeon as “nothing special”. Yuqi then questions if she should give Soyeon a makeover before it cuts to a “coming soon” title card."[12] On the 27th, the group released a "Spoiler Alert: Yuqi" version that showcased snippets of the fourth track, "All Night.[13] On the following day, the group released Shuhua's version, which showcased snippets of the sixth track, "Peter Pan." The released video displays a storyline that is connected to the previous release.[14] On May 1, the "Spoiler Alert: Minnie" version was released, and it showcased snippets of the third track, "Lucid." The video shows references to the group previous release "Tomboy."[15] On May 2, Miyeon version was released. The video shows a snippets of track "Paradise."[16] On May 4, Soyeon version was released with snippets of the second track, "Allergy."[17]