K251BS

K251BS (98.1 FM) is a translator radio station licensed to North Las Vegas, Nevada, and is owned through licensee Latino Hustle Group LLC. The station carries a genre hybridization and markets itself as "the only radio station that combines two of the more listened-to genres in Spanish—Regional Mexican and Reggaeton."[1]

K251BS
Broadcast areaLas Vegas, Nevada
Frequency98.1 MHz
BrandingFiesta 98.1 FM
Programming
Language(s)Spanish
FormatRegional Mexican/Reggaeton
AffiliationsKLUC-FM
Ownership
Owner
  • Rafael Cerros, Jr. & Rogelio Reglado
  • (Latino Hustle Group LLC)
History
First air date
1987 (1987)
Former frequencies
107.1 MHz, 106.9 MHz
Technical information
Licensing authority
FCC
Facility ID48502
ClassD
ERP180 watts
HAAT559.5 meters (1,836 ft)
Transmitter coordinates
36.008°N 115.006°W / 36.008; -115.006
Repeater(s)98.5 KLUC-FM-HD3 (Las Vegas)
Links
Public license information
WebcastListen live
Websitewww.fiestaradiolasvegas.com

History as "Fiesta Las Vegas"

"Fiesta" originally debuted May 2020 as the low-power FM6 radio station 87.7 KGHD-LP, and launched as "Fiesta 87.7 FM" ("Fiesta Las Vegas"). It operated as such until the FCC low-power broadcasting shutdown of July 2021 pushed radio operators of "Franken-FM" analog stations such as "Fiesta" to change their broadcasting frequencies.[2][3]

In anticipation of the merger, station co-owners Rafael Cerros and Rogelio “El Torito” Regalado purchased the 98.1 FM translator K251BS in April of 2021,[4] following which they adjusted their programming to the frequency and rebranded as "Fiesta 98.1 FM". Since its conversion the station's content has been relayed through the 98.5 MHz HD-3 sub-channel of Audacy-owned KLUC-FM.[5]

In addition to terrestrial FM radio, Fiesta broadcasts through a number of online applications including their station website and mobile apps.[6]

References
  1. adam (2021-06-08). "'Radio Fiesta' Gains A Greater Las Vegas Voice". Radio Ink. Retrieved 2023-04-01.
  2. "Public Notice DA 21-786" (PDF). Federal Communications Commission. 2021-06-06. Retrieved 2023-04-01.
  3. "Las Vegas 'Franken FM' Makes Preemptive Move Up The Dial". Inside Radio. 2021-06-09. Retrieved 2023-04-01.
  4. "Draft Copy « License Modernization « FCC". Federal Communications Commission. 2021-04-16. Retrieved 2023-04-01.
  5. Venta, Lance (2022-11-09). "Area 87.7 Found In Las Vegas - RadioInsight". RadioInsight. Retrieved 2023-04-01.
  6. Vidal, Viridiana (2021-06-15). "Radio Fiesta Las Vegas Announces Expansion". Nevada Business Magazine. Retrieved 2023-04-01.
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