KPRC-FM

KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

For the FM station between 1946-1958, see KODA.
KPRC-FM
Broadcast areaSanta Cruz, California
Frequency100.7 MHz
BrandingLa Preciosa 100.7
Programming
FormatSpanish adult hits
Ownership
Owner
KDON-FM, KION, KOCN, KTOM-FM
History
First air date
September 16, 1964 (1964-09-16)[1]
Former call signs
KRSA-FM (1964-1973)
KWYT (1973-1975)
KWYT-FM (1975-1984)
KTOM-FM (1984-2003)
Call sign meaning
Kotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix
K PReCiosa (branding)
Technical information
Facility ID8204
ClassB
ERP1,400 watts
HAAT727 meters
Transmitter coordinates
36°32′5″N 121°37′14″W
Translator(s)100.9 K265DG (Hollister)
100.9 K265DK (Greenfield)
Links
WebcastListen Live
Websitesalinaslapreciosa.iheart.com

References
  1. "Complete-Television-Radio-Cable-Directory-2017-Radio.pdf" (PDF).{{cite web}}: CS1 maint: url-status (link)


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