Klaviyo

Klaviyo is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts.[2] A majority of the approximately 110,000 merchants who use the Klaviyo's software are e-commerce sellers who host their offerings on Shopify.[3]

Klaviyo
IndustryEmail marketing
Founded2012 (2012)
FoundersAndrew Bialecki
Ed Hallen
Headquarters
Boston, Massachusetts
Key people
Andrew Bialecki (CEO)
ProductsEmail
SMS
CDP
ServicesMarketing Automation
Number of employees
1,000+[1]
Websitewww.klaviyo.com

History

The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[4] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[3]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[5][6]

In May 2023, Klaviyo filed for an IPO in New York and hired bankers from Goldman Sachs and Morgan Stanley bankers to work on the deal.[3][7]

Software and services

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[8]

In addition to its e-commerce platform integrations, users can integrate their tech stack like Zendesk, Okendo [9] and Salesforce, directly to Klaviyo or use or a custom api solution when an integration needs to be customized.

Recognition

In 2019, Klaviyo was included in Forbes' Cloud 100, a ranking of 100 private cloud companies.[10]

In 2022, Klaviyo was ranked amongst the top 500 best workplaces in the US,[11] and in the top 50 best workplaces (medium-sized companies) in the UK.[12]

See also

References
  1. "Klaviyo's LinkedIn Company Profile". Retrieved May 24, 2022.
  2. Carlock, Catherine (October 9, 2019). "Fast-growing Klaviyo expands downtown HQ". The Business Journals. Retrieved May 24, 2022.
  3. Gehan, Ann; Weinberg, Cory (May 4, 2023). "IPO Hopeful Klaviyo Tries to Prove There's More to Life Than Shopify". The Information. Retrieved May 4, 2023.
  4. Morrison, Chris (April 19, 2021). "How Klaviyo transformed from a lifestyle business into a $4.15B email titan". TechCrunch. Retrieved May 24, 2022.
  5. "Klaviyo and Shopify Announce Strategic Partnership". Business Wire. August 2, 2022. Retrieved August 2, 2022.
  6. "Shopify makes $100M strategic investment in marketing automation startup Klaviyo". Techcrunch. August 2, 2022. Retrieved August 2, 2022.
  7. Wang, Echo (May 12, 2023). "Klaviyo files confidentially for U.S. IPO -sources". Reuters. Retrieved May 13, 2023.
  8. "Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform". Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  9. FinSMEs (July 15, 2022). "Okendo Raises $26M in Series A Funding". FinSMEs. Retrieved August 23, 2022.
  10. "Klaviyo Is Named to the 2019 Forbes Cloud 100". Businesswire (Press release). September 11, 2019. Retrieved May 24, 2022.
  11. "Best Workplaces 2022". Inc.com. Retrieved May 24, 2022.
  12. "UK's Best Workplaces 2022". Great Place To Work. Retrieved May 24, 2022.
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