Maria B

Maria B is a Pakistani clothing brand which was founded by Maria Butt.[2][3] It is based in Lahore, Pakistan.[4] The clothing includes ready-to-wear, unstitched, and haute couture.[5]

Maria B
TypePrivate
IndustryRetail
Founded1999 (1999)[1]
FounderMaria Butt
Headquarters
Lahore
,
Pakistan
Number of locations
20 (2019)
Area served
Pakistan
Key people
Maria Butt (CEO)
ProductsClothing, accessories
OwnerMaria Butt
Websitewww.mariab.pk

Maria B has worked with Pakistani celebrities Ayeza Khan, Alizeh Shah, Iqra Aziz, Sana Javed, Hina Altaf, Maya Ali, Sajal Ali, Aiman Khan, Minal Khan, Mehwish Hayat, Mawra Hocane, Urwa Hocane, Samina Ahmed and Aima Baig. It has also collaborated internationally with stars from the famous Turkish Historical Fiction Drama, Diriliş: Ertuğrul. Didem Balçın (Selcan Hatun) and Gülsim Ali (Aslihan Hatun) were featured for the 2020-21 Linen and Lawn campaigns respectively. In 2021, Maria B launched Pakistan's first culturally collaborative campaign with the ethereal Ayeza Khan and Gülsim Ali. It aimed to unite the two sister cultures under the banner of Islam and their rich, intertwined history. It thus claimed the title #BrandPakistan, which aims to promote cultural positivity and appreciation by hyphenating the similarities and embracing the differences of Turkey and Pakistan and their people.

In 2017, it announced to incorporate Swarovski's crystals in its embroidered chiffon and lawn collections.[5][6]

History

The business was started by Maria Butt, a graduate of the Pakistan Institute of Fashion and Design in 1999 in Lahore, Pakistan. She was part of the first graduating batch and maintained her position as the best student for all 4 years of fashion school. A prominent fashion magazine called Maria Butt the Coco Chanel of Pakistan. At the start, she only had one shop and few stitching machines. She launched her business with a small investment, aiming to expand the brand slowly. Maria B is now the largest fashion designer brand of prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen, and cotton in Pakistan.[1][6]

Collections

Swarovski pret collection

In 2016, Maria B became the first designer in Pakistan who incorporated the Austrian-based global leader of crystals Swarovski in their embroidered, chiffon and lawn collections.[5] They signed their deal in 2014 with the Austrian giant.[5]

The collection was launched on 27 August 2016.[5]

Other brands

Maria B is known for the following brands:[1][5]

  • Mkids
  • MPrints
  • Evening Wear
  • Lawn
  • Linen
  • MBasics
  • Mbroidered
  • Maria B Jewellery
  • Maria B Perfumes
  • Sateen
  • Silk
  • Eid Lawn
  • Casuals
  • Couture
  • Bridals

Stores

Maria B has stores in all major cities of Pakistan:[1]

Sindh

Punjab

Kyber Paktunkhwa

Balochistan


References
  1. "About Maria. B. ae".
  2. "Maria B Biography | Everything You Need to Know About Maria B - Showbiz and Fashion". 2019-10-12. Retrieved 2020-12-21.
  3. "MBroidered: The latest from Maria B - The Express Tribune". 28 February 2014.
  4. "Maria B goes regal at the London Fashion Parade - The Express Tribune". 14 February 2017.
  5. "Maria B to launch Pakistan's first-ever Swarovski prêt collection - The Express Tribune". 24 August 2016.
  6. Isani, Aamna Haider. "A crystal clear vision for global expansion". www.thenews.com.pk.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.