Mavi Jeans

Mavi is a Turkish brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]

Mavi Jeans
TypePublic
BİST: MAVI
IndustryTextile
Founded1991 (1991)
FounderSait Akarlılar
HeadquartersIstanbul, Turkey
Number of locations
New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow
Area served
Worldwide
Key people
Sait Akarlılar, Founder
Cüneyt Yavuz, CEO
ProductsDenim
Accessories
Jeans
RevenueIncrease₺747 Million (2014/TL)
Number of employees
5,111
Websitewww.mavi.com

Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]

Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[3] The campaign was so successful, that the sales increased 50%.[4]

The word 'Mavi' in company's name, is a Turkish language word which mean "blue". The major factory of company is located in Çerkezköy, Tekirdağ Province.

Mavi Jeans, Mall of Berlin

References
  1. Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
  2. "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
  3. Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
  4. Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013
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