Public Insight Network

The Public Insight Network (abbreviated PIN) is an inclusive approach to journalism created by American Public Media in 2003. In PIN, a network and/or community of citizens consign their insights, personal experiences and first-hand knowledge to Journalists they trust, to be printed, broadcast in live news or shared on the Internet.

The purpose of the creation of Public Insight Network was the inclusion of greater diversity of information shared, to be an instance of journalism that is community-focused and the facilitation of co-operation within the pertinent community/communities.

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It recognizes that broadcast media today operates in a changed media environment, and needs to expand the resources available to journalists when deciding what is news and reporting on that news, as well as be responsive to audience desires to participate.

Through a collection of tools, many of them web-based, MPR News solicits knowledge and direct experience from people in its Public Insight Network. The basic goal is to do better journalism through increased public input.

Public Insight Network contributes to national shows such as Marketplace, and is being rolled out on a limited basis to other public radio stations in the U.S. The MPR radio show In the Loop is directly associated with PIJ.

In late 2006, Public Insight Network became the core of a new MPR initiative called the Center for Innovation in Journalism.