Star Chinese Channel

Star Chinese Channel (Chinese: 衛視中文台) is a Taiwanese general entertainment television channel operated by The Walt Disney Company (Taiwan) Ltd. Its programming features drama, variety, lifestyle, and talk shows in Mandarin. Launched on 21 October 1991 at 16:30 Hong Kong Time by its predecessor Star TV, the channel originally targeted audiences in Greater China broadcasting in both Mandarin and Cantonese, before it reduced broadcasting area to just Taiwan and began broadcasting only in Mandarin on 30 March 1996.

Star Chinese Channel
CountryGreater China (1991-1996)
Taiwan (1996-present)
Broadcast areaTaiwan
HeadquartersBritish Hong Kong (1991-1996)
Taipei (1996-present)
Programming
Language(s)Cantonese (1991-1996)
Mandarin (1991-present)
Picture format1080i HDTV
(downscaled to 480i for the SD feed)
Ownership
OwnerThe Walt Disney Company (Taiwan) Ltd
(Disney International Operations)
Sister channelsStar Chinese Movies
Star World
Star Movies Gold & Star Movies HD
History
Launched21 October 1991
Closed2 July 2020 (SD, Brunei)
19 September 2021 (Transvision feed, Indonesia)
1 October 2021 (Unifi TV feed, Malaysia and Singtel TV feed, Singapore)
1 February 2022 (Astro feed, Malaysia)
Replaced byPhoenix Chinese Channel (Mainland China)
Former namesSTAR TV Chinese Channel (1991-2000)
Links
Websitewww.dngtw.tw/scc/ (Taiwan)

History

One of the first five original channels of Star TV, Star Chinese Channel was launched on 21 October 1991 at 16:30 Hong Kong Time as STAR TV Chinese Channel, the channel originally targeted audiences in Greater China, broadcasting in both Mandarin and Cantonese. Star Chinese Channel was launched as a 24-hour Mandarin Chinese variety entertainment channel that the channel showcased full Chinese language content provided by ATV in Hong Kong broadcasting from Mainland China; also showed television series from other Greater China countries including China, Hong Kong, Macau, Taiwan and Singapore. It was also the first commercial broadcasting-owned channel to broadcast in Taiwan. It was a free-to-air channel, but at some point, Star TV encrypted the channel. The channel was previously broadcast across Greater China, but on 30 March 1996 at 19:00 Hong Kong Time, Star TV split STAR TV Chinese Channel by certain areas and reduced its broadcasting area to just Taiwan (Viewers in Greater China apart from Taiwan were offered Phoenix Chinese Channel instead).

At one point, the channel's business was moved from British Hong Kong to Taipei in 1997.

Shiau Hong-chi says that the original business for Star TV was to broadcast popular American shows to Taiwanese audience with as less effort as possible. Shiau then argues that however the plan was unsuccessful and Star TV had to invest on localized branches such as Chinese Channel and Channel V Taiwan and make local shows.[1]

Feeds

Taiwan
  • Star Chinese Channel (衛視中文台)
  • Star Entertainment Channel (星衛娛樂台): An alternative channel available on CHT MOD and certain cable TV providers in Taiwan.

References
  1. Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008. ISBN 3639093976
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