Shaw Mobile

Shaw Mobile is a mobile virtual network operator (MVNO) division of Rogers Wireless which sells wireless services in the Canadian provinces of Alberta and British Columbia. Its launch was announced on July 30, 2020.

Shaw Mobile
TypeDivision
IndustryMobile network operator
FoundedJuly 30, 2020 (2020-07-30)
HeadquartersCalgary, Alberta
ProductsFeature phones, smartphones (Android and iOS)
ServicesMobile telephony, SMS, MMS, mobile broadband
(LTE and HSPA+)
OwnerShaw Communications (2015–2023)
Rogers Communications (2023–present)
ParentFreedom Mobile (2015–2023)
Rogers Wireless (2023–present)
Websitewww.shawmobile.ca
Not to be confused with Shawmobile.

Shaw Mobile launched as an MVNO division of Freedom Mobile, which had been owned by Shaw Communications since 2016.[1] However, Shaw Mobile was positioned as being a comparable service to the flagship brands of the "big three" national mobile providers (Bell, Rogers and Telus) with offerings that could be bundled with Shaw’s home internet services, whereas Freedom's main competitors are flanker brands such as Virgin, Fido, and Koodo.[2]

Under the acquisition of Shaw Communications by Rogers Communications and resale of Freedom Mobile to Quebecor, the latter acquired all of Freedom's "branded wireless and Internet customers", but the Shaw Mobile division and its customers were retained by Rogers.[3][4] According to the Rogers and Shaw websites, Shaw Mobile became unavailable for new customers on April 4, 2023, the day after the merger was completed; existing Shaw Mobile customers will be transitioned to comparable Rogers-branded plans in the months following the merger completion.[5][6]

References
  1. "Shaw Mobile Terms of Service" (PDF). Retrieved August 4, 2020. Shaw Mobile is a brand operated by Freedom Mobile Inc. [...] an indirect wholly owned subsidiary of Shaw Communications Inc.
  2. Paddon, David (July 30, 2020). "Shaw Mobile launches in Alberta, B.C., alongside Shaw's Freedom Mobile". Toronto Star. The Canadian Press. Retrieved August 3, 2020.
  3. Deschamps, Tara (June 18, 2022). "Rogers strikes $2.85-billion deal to sell Freedom Mobile to Quebecor". The Canadian Press. Retrieved June 19, 2022.
  4. Evans, Pete (March 31, 2023). "Rogers takeover of Shaw approved, with conditions". CBC News. Retrieved April 3, 2023.
  5. "Rogers together with Shaw: Frequently Asked Questions". Rogers.com. Retrieved April 3, 2023.
  6. "Shaw Mobile Brand Sunset FAQ". shaw.ca. Retrieved April 20, 2023.
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