Sports on Amazon Prime Video

Sports on Amazon Prime Video, sometimes called Prime Video Sports outside the United States, is the branding used for sports telecasts on Amazon Prime Video.

History

In November 2016, the Wall Street Journal first reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.[1][2][3]

In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers in a $50 million deal, replacing a previous deal with Twitter.[4] In August, Amazon acquired the British television rights to the ATP World Tour beginning 2019, replacing Sky Sports. The deal will run until 2023 and will exclusively show all masters 1000 events and 12 500 and 250 series tournaments. Amazon will be the third party pay TV provider for the ATP finals and starting in 2018 for Queens Club and Eastbourne tournaments.[5][6] The ATP announced a two-year deal in September for Amazon to stream the Next Generation ATP Finals.[7] In November it was announced that Amazon had acquired the British television rights to the US Open for five years from the 2018 edition, for a reported £30 million. Eurosport who owned the pan European rights extended their deal with the US Open but excluded the UK, which was ironic as Amazon had reached a deal with the broadcaster to stream their channels on their station.[8] The ATP additionally announced that Amazon in the US would screen the tennis channel, Tennis TV from 2018.[6]

In June 2018, it was announced that Amazon had secured the UK rights to broadcast 20 live Premier League football matches from the 2019–20 season on a three-year deal. This will be the first time that the league will be shown on a domestic live streaming service, as opposed to being shown exclusively on television.[9] The deal has since been extended for a further three years until the 2024–25 season.[10]

On June 12, 2019, the WTA announced that Amazon Prime Video had signed a four-year deal for a minimum of 49 WTA tournaments in the UK.[11]

On December 11, 2019, Prime Video announced they had acquired the rights to Tuesday evening UEFA Champions League matches in Germany in three seasons until 2024 starting with the 2021-22 season.[12]

On August 18, 2020, Seattle Sounders FC announced that Amazon Prime Video had become the streaming partner for all non-nationally televised matches. These matches would continue to air on KCPQ and KZJO in the Seattle area.[13]

On October 14, 2020, the French Open announced the creation of 10 new night sessions. Amazon Prime Video will broadcast these sessions exclusively.[14]

On December 18, 2020, Prime Video announced they had acquired the rights to 16 Wednesday evening UEFA Champions League matches up to the semi-finals in Italy, as well as the UEFA Super Cup.[15]

On March 18, 2021, Prime Video announced that they have renewed their deal to and will be the exclusive broadcaster of Thursday Night Football between the 2022 and 2033 seasons.[16] Because Prime Video is a subscription service, the NFL will require Amazon to have the games syndicated to over-the-air television stations in the local market of the teams.[17]

On June 11, 2021, Amazon acquired the rights to 80% of Ligue 1 matches in France, alongside a Sunday highlight show.[18]

Beginning with the 2021 Major League Baseball season, select New York Yankees games airing on WPIX were also simulcast on Prime Video. These games were only available in the Yankees home television market.[19] Beginning with the 2022 Major League Baseball season, these telecasts became exclusive to Prime Video.[20] However, due to Aaron Judge's popularity and to avoid the outcry of the New York State Attorney General, Amazon agreed to simulcast the final game of its 21-game package on the YES Network for those without Prime Video access.[21]

On May 12, 2021, the WNBA announced that Amazon Prime had acquired the global rights to 17 WNBA games per season.[22]

On April 21, 2022, the Seattle Storm announced that 30 games would stream exclusively on Amazon Prime throughout Washington state.[23]

Channels

Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.

In the United States the channels include, MLB.TV,[24] NBA League Pass (which includes NBA TV),[25][26] Paramount+ (which includes select sporting events from CBS Sports),[27] PGA Tour Live,[28] Motortrend,[29] MOTV,[30] FuelTV[31] and The Surf Network.[32]

In the United Kingdom the channels include, Premier Sports,[33] Discovery+ Sport,[34] and La Liga TV.[35]

In France the channels include, Golf Channel[36] and Le Pass Ligue 1.[37]

In Brazil the channels include NBA, Premiere[38] and Paramount+ (Copa Libertadores and Copa Sudamericana events)[39].

Current rights

United States

United Kingdom
  • Next Generation ATP Finals (2018–present)
  • ATP World Tour
    • Third party pay TV provider for Queens Club and Eastbourne tournament (2018–present)
    • All Masters 1000 events (2019–present)
    • Twelve 500 and 250 series tournaments (2019–present)
    • Third party pay TV provider for the ATP finals (2019–present)
  • Premier League
    • 20 matches (2019–present)
  • WTA Tour
    • 49 tournaments (2020–present)

Brazil

France
  • Ligue 1 (2021–24)
    • 8 matches per week
    • 10 top pick matches and 66 second and third pick matches per season
    • Sunday highlight show
  • French Open (2021–23)
    • 10 night sessions

Germany

Italy

References
  1. Spangler, Todd (November 21, 2016). "Amazon Wants Live-Streaming Sports Rights for Prime Video, but What Will It Really Be Able to Secure?". Variety. Retrieved November 23, 2016.
  2. Shalini, Ramachandran (November 22, 2016). "Amazon Explores Possible Premium Sports Package With Prime Membership: Has held talks for live game rights with leagues including NBA, MLB, NFL and MLS". The Wall Street Journal. Retrieved November 23, 2016.
  3. Crum, Rex (November 22, 2016). "Biz Break: Amazon's looking at adding live sports to Prime video service". San Jose Mercury News. Retrieved November 23, 2016.
  4. Scott Soshnick (2017-04-17). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved 2017-08-03.
  5. Sweney, Mark (2017-08-01). "Amazon outbids Sky to win exclusive ATP tour tennis rights". The Guardian. ISSN 0261-3077. Retrieved 2017-08-02.
  6. "ATP And ATP Media Expand Partnership With Amazon Prime Video - ATP World Tour - Tennis".
  7. "ATP And ATP Media Partner With Amazon Prime Video To Deliver Global Coverage Of The Next Gen ATP Finals - Next Gen ATP Finals".
  8. Rumsby, Ben (November 15, 2017). "Amazon continues foray into tennis broadcasting with UK rights to US Open for next five years". The Telegraph. Archived from the original on January 10, 2022 – via www.telegraph.co.uk.
  9. "Premier League TV rights: Amazon to show 20 matches a season from 2019-2022". BBC News. 2018-06-07. Retrieved 2019-03-24.
  10. "Premier League agrees TV rollover deal". BBC Sport. Retrieved 2021-05-13.
  11. "Amazon wins exclusive rights to WTA in four-year deal, Prime Video to be the home for tennis in the UK and Ireland". NFL.com. Retrieved 2022-04-12.
  12. Cohen, Andrew. "Amazon Will Broadcast Champions League Matches in Germany for 2021-22 Season". Sports Business Journal. Street & Smith's Sports Group. Retrieved 2022-04-22.
  13. "Amazon Prime Video to carry Seattle Sounders matches in new deal through 2022". mlssoccer.com. Retrieved 2022-04-12.
  14. "Amazon Nets Domestic Rights for French Open Night Sessions". sporttechie.com. Retrieved 2022-06-05.
  15. "Soccer-Amazon secures rights to screen Champions League matches in Italy". reuters.com. 18 December 2020. Retrieved 2022-04-12.
  16. "NFL announces new broadcast deals running through 2033 season". NFL.com. Retrieved 2021-03-18.
  17. "NFL completes long-term media distribution agreements through 2033 season". NFL.com. Retrieved 2021-03-22.
  18. "Amazon Scores "Historic" Deal To Stream Ligue 1 Soccer in France". Deadline.com. 11 June 2021. Retrieved 2022-04-16.
  19. "New York Yankees Will Stream 21 Games Regionally On Amazon Prime Video". forbes.com. Retrieved 2022-04-11.
  20. "The Yankees' schedule of games to stream on Amazon Prime Video". forbes.com. Retrieved 2022-04-11.
  21. "Yankees, Amazon add game to YES Network as Aaron Judge chase lingers". 28 September 2022.
  22. "Amazon and the WNBA Reach Multi-Year Deal to Stream 16 Regular-Season Games and the Commissioner's Cup Championship on Prime Video". WNBA.com. Retrieved 2022-04-11.
  23. "Seattle Storm announces new streaming deal with Prime Video". kiro7.com. 21 April 2022. Retrieved 2022-04-21.
  24. "MLB.TV". amazon.com. Retrieved 2022-04-11.
  25. "NBA League Pass". amazon.com. Retrieved 2022-04-11.
  26. "NBA TV". amazon.com. Retrieved 2022-04-11.
  27. "Paramount+". primevideo.com. Retrieved 2022-04-11.
  28. "PGA Tour Live". primevideo.com. Retrieved 2022-04-11.
  29. "Motortrend". primevideo.com. Retrieved 2022-04-11.
  30. "MOTV". primevideo.com. Retrieved 2022-04-11.
  31. "FuelTV". primevideo.com. Retrieved 2022-04-11.
  32. "The Surf Network". primevideo.com. Retrieved 2022-04-11.
  33. "Premier Sports". amazon.co.uk. Retrieved 2022-04-11.
  34. "Discovery+". amazon.co.uk. Retrieved 2022-04-11.
  35. "La Liga TV". amazon.co.uk. Retrieved 2022-04-11.
  36. "Golf Channel". amazon.com. Retrieved 2022-04-11.
  37. "Ligue 1". amazon.com. Retrieved 2022-04-11.
  38. "Premiere acerta parceria com Amazon Prime Video para distribuição de jogos do futebol brasileiro". ge (in Brazilian Portuguese). 2021-06-11. Retrieved 2023-05-18.
  39. "Paramount+: como assinar e quanto custa para ver jogos da Libertadores e da Sul-Americana | Goal.com Brasil". www.goal.com (in Brazilian Portuguese). 2023-05-03. Retrieved 2023-05-18.
  40. "Amazon Prime Video transmitirá Copa do Brasil sem custo adicional a assinantes". Poder360 (in Brazilian Portuguese). Retrieved 2022-08-26.
  41. "Saiba onde assistir a Copa do Brasil 2023". Esporteemidia.com (in Brazilian Portuguese). 2023-01-30. Retrieved 2023-01-30.
  42. "Amazon Prime Video compra direitos de transmissão da NBA para o Brasil". TudoCelular.com (in Portuguese). 2022-10-17. Retrieved 2022-10-20.
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