Star Maa Movies

Star Maa Movies (formerly Maa Movies) is an Indian Telugu-language pay television channel owned by The Walt Disney Company India. a wholly owned by The Walt Disney Company. it's primarily telecast Telugu movies. as of June 2017, the channel has a library of over 800 movie titles. It also airs sports events including the Indian Premier League (IPL) and Indian Super League (ISL).

Star Maa Movies
CountryIndia
Broadcast areaIndia
NetworkDisney Star
HeadquartersHyderabad, India
Programming
Language(s)Telugu
Ownership
OwnerThe Walt Disney Company India
Sister channelsDisney Star Channels
History
LaunchedFeb 4, 2011 (Feb 4, 2011)
Former names
  • Maa Movies (2011-2017)
  • Star Maa Movies (2017-present)

The channel was launched as Maa Movies by Maa Television Network on 4 February 2011. in February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore. In June 2017, the channel was rebranded as Star Maa Movies. the HD version of the channel, Star Maa Movies HD, was also launched at the same time.

History

Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity.[1] Its flagship TV channel, MAA TV was launched in April 2002.[2][3]

On 4 February 2011, Maa TV Network launched two new channels, Maa Movies and Maa Junior with content focused on movies and children respectively.[4][5] Coinciding with the occasion, film actor Ram Charan was inducted as a Director on the board of the company.[5]

In February 2015, Star India acquired broadcast business of Maa Television Network for an estimated price of ₹2,000–2,500 crore.[6][7] In June 2017, Maa Movies was rebranded as Star Maa Movies.[8][9][10] The HD version of the channel, Star Maa Movies HD, was also launched at the same time.[8] As of June 2017, the channel has a library of over 800 movie titles.[10]

References
  1. Prasanna, Sai (24 January 2012). "MAA TV to launch Telugu GEC on January 25". Exchange4media. Retrieved 20 October 2022.
  2. "MAA TV to celebrate one year with news channel". Indiantelevision.com. 9 April 2003. Retrieved 20 October 2022.
  3. Singh, Dr Paramveer (5 August 2021). Indian Silver Screen. K.K. Publications. p. 114.
  4. "Maa TV launches two new channels". The Hindu. 5 February 2011. ISSN 0971-751X. Archived from the original on 17 August 2019. Retrieved 22 October 2022.
  5. "MAA Juniors and MAA Movies channels launch". Idlebrain.com. 4 February 2011. Retrieved 22 October 2022.
  6. Sukumar, C. R.; Raghavendra, Nandini (12 February 2015). "Star India agrees to buy largest Telugu entertainment channel Maa TV". The Economic Times. Retrieved 20 October 2022.
  7. "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 12 February 2015.
  8. "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". Disney Star. 25 June 2017. Retrieved 22 October 2022.
  9. "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". MediaNews4U. 27 June 2017. Retrieved 22 October 2022.
  10. "Maa channels add a Star to their names to become Star Maa cluster". Best Media Info. 28 June 2017. Retrieved 22 October 2022.


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