Supersize

Supersize is a phrase that means “to sizably increase the amount or the extent of something”.[1]

Not to be confused with Super Size Me.

The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size. In the United States, McDonald's introduced the supersized option in the summer of 1987.[2]

For Disney’s 1988 film “Who Framed Roger Rabbit,” instead of running a Happy Meal promotion targeted at children, they opted for a “super-size” promotion, “designed to appeal to teen-agers and young adults, the same as the movie's audience.” [3] The same held true for 1993 Steven Spielberg film “Jurassic Park”, when McDonald’s introduced Dino-Sized drink and fry options.[4]

In March 2004, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.[5]

See also

References
  1. "Supersize - Definition and More from the Free Merriam-Webster Dictionary". Merriam-webster.com. 2012-08-31. Retrieved 2013-10-05.
  2. Liebig, Jason (2012-01-10), McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987, retrieved 2021-07-23
  3. "Roger Rabbit and McDonald's". Austin American-Statesman. 1988-07-03. p. 166. Retrieved 2021-07-23.
  4. McDonalds Jurassic Park Dino Sized Commercial (1993), archived from the original on 2021-12-14, retrieved 2021-07-23
  5. "McDonald's phasing out super-size fries, drinks". NBC News. 2004-03-03. Retrieved 2013-10-05.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.