The Borneo Post

The Borneo Post, established in 1978, is the largest and widest read English-language daily newspaper in East Malaysia.[3] The newspaper is the first English newspaper in East Malaysia to use photo-composition for type-setting, and printing was done in offset as against the old-fashioned letterpress.[1]

The Borneo Post
Front page on 22 August 2009
TypeDaily newspaper
FormatBerliner
PublisherBorneo Post Sdn Bhd
Founded24 April 1978 (1978-04-24)[1]
Political alignmentGabungan Parti Sarawak (unofficial)
LanguageEnglish
HeadquartersCrown Tower 88, Jalan Pending
93450 Kuching, Sarawak
City
CountryMalaysia
Circulation65,990 (daily)
22,971 (Sabah version)
70,073 (The Sunday Post) (as of January–June 2015)[2]
Sister newspapersUtusan Borneo
See Hua Daily News
OCLC number488800331
Websitewww.theborneopost.com

Overview

The first issue of The Borneo Post was circulated on 24 April 1978. The newspaper is the brainchild of the late Datuk Lau Hui Siong, while its name was given by the late Datuk Robert Lau Hoi Chew – the former Sibu MP and federal deputy transport minister. The Borneo Post is today headquartered in Crown Towers, Kuching, the paper first began in Sibu. The expansion to Kuching on Oct 28, 1979 and in 1986 to Miri and Sabah, made The Borneo Post, the most widely distributed English newspaper in Borneo.[1] In 2007, the news portal website was launched to capture a larger pool of younger readers. The newspaper has five printing plants located throughout Sarawak and Sabah.[3] As of April 2023, the newspaper is printed daily in Kuching, Sibu, and Miri in Sarawak, and in Sabah, the presses are in Kota Kinabalu and Lahad Datu.[1][4]

Circulation

Audited circulation figures by Audit Bureau of Circulations Malaysia for January–June 2015, the newspaper is the highest circulated English newspaper in Sarawak, with a circulation of 65,990 (daily) and 70,073 (the Sunday Post).[2] For the same period, the Sabah edition of the newspaper reached a circulation of 22,971 copies.[5]

Sister Publications

In 1986, The Borneo Post incorporated a Bahasa Malaysia section which this was later expanded into a full-fledged newspaper – Utusan Borneo.[1] The Borneo Post has two sister publications; Utusan Borneo and See Hua Daily News.[3]

Utusan Borneo

Utusan Borneo is a Malay-Iban (for the Sabah edition, it is bilingual in Malay and Kadazan-Dusun language) newspaper published by Harian Borneo Post Sdn Bhd.[6] Based on audited circulation figures by Audit Bureau of Circulations Malaysia for January–June 2015,daily circulation for the Utusan Borneo (Sarawak) of 36,251 copies in Sarawak.[2] It is the highest circulated Malay newspaper in Sarawak and one of the top circulating local newspapers in Sabah.

Features
  • The Borneo Post Seeds- a section to cater issues related to youth readers.
  • BAT5 - Borneo Post Adventure Team. The team travels across Sarawak and share with the readers on interesting places that they have encountered.

Reception

In June 2018, Reuters Institute's Digital News Report 2018 ranked The Borneo Post third in terms of brand trust of users of the brand behind first placed Astro Awani and international news website Yahoo! News.[7] A 2020 Reuters Institute poll found that 47% of Malaysian respondents trusted reporting from The Borneo Post - the seventh highest out of the 14 media outlets surveyed.[8]

Awards
Year Award Category Nominated work Result
2017
Malaysian National News Agency's (Bernama) Golden Jubilee
 Special Award for Loyal Bernama Customers (Media) "The Borneo Post" Won[9]
2019 Construction Industry Development Board (CIDB) Media Awards Print Media and News Portal A four-part-feature on the Papar Dam[lower-alpha 1] by Neil Brian Joseph
Second Place[10]
"Mediation usually suggested in construction disputes" by Mariah Airiens Doksil
Third Place[10]
  1. Four-part feature titled "RM170 to address NRW", "Amicable solution to address environmentalists' concerns on proposed Papar Dam", "Dams have to be built" and "Papar Dam to supply water, power to West Coast".

See also

References
  1. Peter Boon (24 April 2023). "The Borneo Post turns 45 years old today!". The Borneo Post. Retrieved 26 April 2023.
  2. "Geographical Distribution - Sarawak" (PDF). Audit Bureau of Circulations Malaysia. 2016. Retrieved 18 May 2016.
  3. "The Borneo Post". Audit Bureau of Circulations Malaysia. 2016. Retrieved 18 May 2016.
  4. "Advertisement Rates" (PDF). Lins Ad. January 2016. Retrieved 4 June 2018.
  5. "Geographical Distribution - Sabah" (PDF). Audit Bureau of Circulations Malaysia. 2016. Retrieved 18 May 2016.
  6. "Utusan Borneo". Audit Bureau of Circulations Malaysia. 2016. Retrieved 18 May 2016.
  7. "Readers rank The Borneo Post third for trustworthiness". The Borneo Post. 29 June 2018. Retrieved 18 December 2019.
  8. Reuters Institute Digital News Report 2020 (PDF). University of Oxford: Reuters Institute for the Study of Journalism. p. 99.
  9. "The Borneo Post, See Hua Daily News receive award". The Borneo Post. 24 May 2017. Retrieved 24 May 2017.
  10. "CIDB Recognises 12 Media Practitioners In Sabah For Construction Sector Reporting" (PDF). CIDB Malaysia. 22 November 2019. Retrieved 18 December 2019.
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