The Humane League
The Humane League (THL) is an international nonprofit organization that works to end the abuse of animals raised for food through corporate, media, and community outreach. It creates reports through The Humane League Labs, which evaluates advocacy presentation and methods and publishes them as reports.[1] One of these reports includes a study showing how distributing leaflets at colleges affects diet change.[2] It was founded in 2005 in Philadelphia by Nick Cooney.[3]
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Formation | 2005 |
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Type | Non-profit |
Purpose | Animal rights, animal welfare |
Headquarters | Rockville, Maryland |
Region served | United States |
President | Vicky Bond |
Website | thehumaneleague |
In February 2016, THL was awarded a $1 million grant from the Open Philanthropy Project (a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[4] This was followed by an additional grant of $1 million in July 2016 for international expansion of cage-free advocacy,[5] and a $1 million grant in November 2016 for general support.[6]
Activism
Corporate outreach
As of February 2015, THL had been involved in at least 67 successful campaigns to convince corporations to use only non-battery cage eggs. These victories include major corporations Costco, Grupo Bimbo, Starbucks, Compass Group, and Dunkin' Donuts. According to the Open Philanthropy Project, "Other leading organizations in corporate campaigns have consistently reported to us that THL plays a key role in these campaigns."[4] In March 2015 THL won a major victory with a cage-free pledge by Sodexo.[7] In 2016 THL continued to secure cage-free commitments from major corporations, including Kroger, Denny's, and Restaurant Brands International (parent company of Burger King). According to THL, cage-free commitments secured in the first quarter of 2016 will affect tens of millions of hens.[8]
Following negotiations with THL, United Egg Producers—which represents companies that produce 95% of all eggs produced in the United States—announced it will eliminate the culling of male chicks by 2020. Chick culling refers to the routine killing of male chicks (which are useless for meat or egg-laying), usually by gassing or grinding them alive. Under this policy, millions fewer chicks will be killed each year.[9]
In December 2018, THL, along with 59 other major animal welfare organizations, secured a cage-free commitment with Marriott International by 2025.[10]
In 2021, THL released a report which found that "99% of U.S. store-brand chickens" were afflicted by white striping,[11] a poultry disease that causes "elevated serum creatine kinase levels, increased fat content in pectoral muscle, gross white striations in the direction of muscle fiber, and hypertrophy of pectoral muscle which are similar to observations in hereditary muscular dystrophy"[12]
Grassroots outreach
Grassroots outreach is a major focus of THL. According to ACE, THL distributed 841,778 leaflets and reached 4,358 students through humane education in the first three quarters of 2015.[13] THL has a Campus Organizer program in which college students are paid a stipend to lead animal activist efforts on their college campus.[14]
Online ads
Outreach via online ads is another of THL's main activities. The organization reported 1,942,924 clicks on their ads in the first three quarters of 2015.[13]
Humane League Labs
Humane League Labs is a unit of THL founded in 2013 to conduct research on the effectiveness of different animal advocacy tactics.[15] As of June 2016, Humane League Labs is planning to conduct research on the degree to which farm animal advocacy motivates the purchase of vegan products[16] and on the effectiveness of online vegan outreach.[17] Vegan Publishers has criticized the methodology and reporting of previous Humane League Lab studies.[18]
Reception
THL's online vegan advocacy ads have been discussed and critiqued on LessWrong[19] and by negative utilitarian Brian Tomasik.[20]
Partly as a result of the ACE recommendation, THL has been viewed positively in the effective altruism movement. Raising for Effective Giving lists THL as one of the charities it recommends giving to.[21] The Chronicle of Philanthropy cited an example of an effective altruist who chose to pursue a career in finance so that he could pursue earning to give, donating large sums to The Humane League to help it spend more aggressively in pursuit of its goals.[22]
THL has been listed as a top charity by ACE since August 2012, with the most updated review in 2021.[23]
Funding
Open Philanthropy Project
THL was awarded a $1 million grant by the Open Philanthropy Project (abbreviated Open Phil, and a spinoff of GiveWell working in collaboration with Good Ventures) for its corporate cage-free campaign.[4] The grant was part of a larger strategy by the Open Philanthropy Project to fund corporate cage-free campaigns, with other grant recipients including Mercy for Animals and The Humane Society of the United States.[24]
In July 2016, Open Phil awarded another $1 million to THL for expanding international cage-free advocacy, with a focus on Latin America, Europe, and Japan.[5] The grant was announced along with four other similar grants, totaling about $2.6 million. The other recipient organizations were Mercy for Animals, Humane Society International, Animal Equality, and People for Animals.[25]
In November 2016, Open Phil made a $1 million grant to THL for general support.[4] The grant was announced along with a $1 million grant for general support to Mercy for Animals.[26]
In September 2017, Open Phil made a $2 million grant to THL for general support of the Open Wing Alliance.[27] It was followed up by a $1.5 million grant to the same organization in March 2019.
References
- "Humane League Labs". The Humane League. Retrieved November 21, 2015.
- "Report: Which Leaflet Is More Effective?". The Humane League. Retrieved November 21, 2015.
- "The Humane League - Our Story". The Humane League. Retrieved November 21, 2015.
- "The Humane League — Corporate Cage-Free Campaigns". Open Philanthropy Project. Retrieved February 24, 2015.
- "The Humane League — International Cage-Free Advocacy". Open Philanthropy Project. October 3, 2016. Retrieved December 31, 2016.
- "The Humane League — General Support". Open Philanthropy Project. December 15, 2016. Retrieved December 31, 2016.
- "The Humane League Announces Major Victory for Farm Animals with Sodexo's New Animal Welfare Policy". March 5, 2015. Retrieved June 22, 2016.
- Jessie Lingenfelter (April 22, 2016). "Join the Humane League in Celebrating 2016's First Quarter!". Retrieved June 22, 2016.
- Dylan Matthews (June 9, 2016). "This is the best news for America's animals in decades. It's about baby chickens". Retrieved June 21, 2016.
- "Marriott International to honor cage-free commitment after global campaign". thehumaneleague.org. Retrieved May 28, 2019.
- Pollard, Amelia (20 September 2021). "White Striping Disease Hits 99% of U.S. Supermarket Chicken, Study Finds". Bloomberg. Archived from the original on 20 September 2021. Retrieved 28 April 2023.
- Kuttappan, V.A.; Hargis, B.M.; Owens, C.M. (2016). "White Striping and Woody Breast Myopathies in the Modern Poultry Industry: A Review". Poultry Science. 95 (11): 2724–2733. doi:10.3382/ps/pew216.
- "The Humane League Review". 2015. Retrieved June 21, 2016.
- The Humane League. "Campus Organizer Application". Retrieved June 23, 2016.
- "Humane League Labs". Retrieved June 23, 2016.
- Humane League Labs (June 2, 2016). "Project: Motivating vegan purchasing". Retrieved June 23, 2016.
- "Project: Online engagement". June 1, 2016. Retrieved June 23, 2016.
- Casey Taft (October 18, 2015). "Pseudoscience in the Animal Rights Movement". Retrieved June 23, 2016.
- Hurford, Peter (June 12, 2013). "Effective Altruism Through Advertising Vegetarianism?". LessWrong. Retrieved December 5, 2015.
- Tomasik, Brian (January 28, 2012). "Donating toward Efficient Online Veg Ads". Essays on Reducing Suffering. Retrieved December 5, 2015.
- "The Humane League". Raising for Effective Giving. Retrieved December 5, 2015.
- Gose, Ben (November 3, 2013). "A New Donor Movement Seeks to Put Data Ahead of Passion". Chronicle of Philanthropy. Retrieved December 5, 2015.
- "The Humane League Review". Animal Charity Evaluators. Archived from the original on 28 April 2023. Retrieved 28 April 2023.
- Bollard, Lewis (March 31, 2016). "Initial Grants to Support Corporate Cage-free Reforms". Open Philanthropy Project. Retrieved December 31, 2016.
- Jacob, Devin (October 3, 2016). "Five international cage-free advocacy grants". Open Philanthropy Project. Retrieved December 31, 2016.
- "Two farm animal welfare grants". Open Philanthropy Project. December 15, 2016. Retrieved December 31, 2016.
- "The Humane League — Open Wing Alliance". Open Philanthropy Project. September 22, 2017. Retrieved May 28, 2019.