Vie Nuove

Vie Nuove (Italian: New Ways) was a weekly popular magazine published in Rome, Italy, between 1946 and 1978. The magazine was one of the post-war publications of the Italian Communist Party which used it to attract larger sections of the population.[1][2]

Vie Nuove
CategoriesPolitical magazine
FrequencyWeekly
FounderLuigi Longo
Founded1946
Final issue1978
CountryItaly
Based inRome
LanguageItalian

History and profile

The magazine was launched by the Communist Party in 1946 with the goal of informing the party members about recent developments.[3] Another function of the magazine was to develop and disseminate a positive image of the Soviet Union focusing on its technical superiority over the Western capitalist countries.[4] The founder was Luigi Longo[5][6] who also edited the magazine.[7] It was headquartered in Rome.[8]

Historian Paolo Spriano was one of the contributors.[9] Another contributor was Maria Musu.[10] Italian director Pier Paolo Pasolini published his writings in a column in the magazine in which he also replied the questions of readers concerning literature, religion, Marxist theory, among others.[3] The column was titled Dialoghi con Passolini (Italian: Passolini in Dialogue) and lasted from 28 May 1960 to 30 September 1965 with one year interruption between 1963 and September 1964.[3][11]

Vie Nuovo sponsored beauty contests like its sister publications L'Unità and Pattuglia .[12] The magazine valued the female movie stars of the 1950s, including Gina Lollobrigida, Silvana Mangano and Sophia Loren and frequently covered articles about them.[13] However, it was against photoromances arguing that these were the tools for bourgeois and capitalist propaganda which mortified women due to the fact they were sexually objectified in their photographs.[10]

In 1952 Vie Nuovo reached the highest circulation selling 350,000 copies.[3] Next year its circulation was 200,000 copies.[8] The magazine sold 125-130,000 copies in 1963.[14] Its circulation was between 114,000 and 120,000 copies in late 1966.[14]

References
  1. Juan José Gómez Gutiérrez (2002). Italian Communist Party cultural policies during the post-war period 1944-1951 (PhD thesis). The Open University. doi:10.21954/ou.ro.0000e7f7.
  2. Jessica L. Harris (2017). ""Noi Donne" and "Famiglia Cristiana": Communists, Catholics, and American Female Culture in Cold War Italy". Carte Italiane. 2 (11). doi:10.5070/C9211030384.
  3. Robert Samuel Clive Gordon (1996). Pasolini: Forms of Subjectivity. Oxford: Clarendon Press. pp. 47–48. ISBN 978-0-19-815905-6.
  4. Rosario Forlenza (2021). "The Soviet Myth and the Making of Communist Lives in Italy, 1943–56". Journal of Contemporary History. 57 (3): 647. doi:10.1177/00220094211068339. S2CID 249751724.
  5. "The PCI Foundation in Cover". gettyimages. Retrieved 2 May 2021.
  6. Guglielmo Perfetti (2018). Absolute beginners of the "Belpaese." Italian youth culture and the Communist Party in the years of the economic boom (PhD thesis). University of Glasgow. p. 46.
  7. The Great Pretense. Washington, DC: U.S. Government Printing Office. 1956. p. 587.
  8. Mitchell V. Charnley (September 1953). "The Rise of the Weekly Magazine in Italy". Journalism Quarterly. 30 (4): 477. doi:10.1177/107769905303000405. S2CID 191530801.
  9. Laura Ciglioni (2017). "Italian Mass Media and the Atom in the 1960s: The Memory of Hiroshima and Nagasaki and the Peaceful Atom (1963–1967)". In Elisabetta Bini; Igor Londero (eds.). Nuclear Italy: An International History of Italian Nuclear Policies during the Cold War. Trieste: Edizione Universita di Trieste. pp. 165–179. hdl:10077/15336. ISBN 978-88-8303-812-9.
  10. Paola Bonifazio (2017). "Political Photoromances: The Italian Communist Party, Famiglia Cristiana, and the Struggle for Women's Hearts". Italian Studies. 72 (4): 393–413. doi:10.1080/00751634.2017.1370790. S2CID 158612028.
  11. Alessandro Valenzisi (January–June 2014). "What Makes an Ideo-comic Fable?". International Journal of Comparative Literature and Arts. 1 (1).
  12. Catherine O'Rawe (2019). "Stardom and Performance in Postwar Italian Cinema 1945–54, University of Turin, 17–18 May 2018". Journal of Italian Cinema & Media Studies. 7 (1): 132. doi:10.1386/jicms.7.1.131_7. S2CID 192737373.
  13. Stephen Gundle (2020). "What's Good for Fiat is Good for Italy". In Gilbert M. Joseph; Emily S. Rosenberg (eds.). Between Hollywood and Moscow. The Italian Communists and the Challenge of Mass Culture, 1943–1991. Durham, NC; London: Duke University Press. p. 94. doi:10.1515/9780822380344. ISBN 9780822380344. S2CID 241844151.
  14. Laura Ciglioni (2017). "Italian Public Opinion in the Atomic Age: Mass market Magazines Facing Nuclear Issues (1963–1967)". Cold War History. 17 (3): 207. doi:10.1080/14682745.2017.1291633. S2CID 157614168.
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