WBUY-TV

WBUY-TV (channel 40) is a religious television station licensed to Holly Springs, Mississippi, United States, serving the Memphis, Tennessee area as an owned-and-operated station of the Trinity Broadcasting Network (TBN). The station's transmitter is located in the Brunswick section of unincorporated northeast Shelby County.

For the Lexington, North Carolina radio station, see WLXN.
WBUY-TV
CityHolly Springs, Mississippi
Channels
Programming
Affiliations40.1: TBN
40.2: TBN Inspire
40.3: Smile
40.4: Enlace
40.5: Positiv
Ownership
Owner
WPGD-TV, WELF-TV
History
First air date
September 1991 (1991-09)[1]
Former channel number(s)
Analog:
40 (UHF, 1991–2009)
Digital:
41 (UHF, 2006–2018)
HSN (1991–1993)
Call sign meaning
"Buy" (artifact of unrealized HSN affiliation)
Technical information
Licensing authority
FCC
Facility ID60830
ERP950 kW
HAAT317 m (1,040 ft)
Transmitter coordinates35°16′33″N 89°46′38″W
Links
Public license information
Websitewww.tbn.org

The station formerly operated from a studio located on Cazassa Road in the southeast section of Memphis. That facility was one of several closed by TBN in 2019 following the Federal Communications Commission (FCC)'s abolition of the "Main Studio Rule", which required full-service television stations like WBUY-TV to maintain facilities in or near their communities of license.[2]

History

WBUY-TV first signed on the air in September 1991 as a TBN affiliate owned by Mobile, Alabama–based Sonlight Broadcasting Systems, carrying most of the network's schedule while opting out at times to air alternate programming.[3]

In 1997, WBUY was sold, along with the rest of Sonlight's stations, to All American TV (not to be confused with an unrelated television syndication company of a similar name), a minority-owned firm with close ties to TBN.[4] The sale to All American made the station a full-fledged affiliate of the network. WBUY became a TBN owned-and-operated station in 2000, when TBN purchased all of All American's stations.[5]

The station's original permittees intended for channel 40 to broadcast Home Shopping Network (HSN) programs to the Memphis market; the last three letters of the station's call sign incidentally reflected this intended, but unrealized affiliation.

Subchannels

The station's digital signal is multiplexed:

Subchannels of WBUY-TV
Channel Video Aspect Short name Programming
40.1 720p16:9TBN HDMain TBN programming
40.2 inspireTBN Inspire
40.3 480i4:3SMILESmile
40.4 EnlaceEnlace
40.5 16:9PosiTiVPositiv

TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.[6]

See also

References
  1. The Broadcasting and Cable Yearbook says September 13, while the Television and Cable Factbook says September 15.
  2. Strang, Steve (July 15, 2019). "How Trump's New Regulation Cuts Will Save TBN $20 Million a Year for Gospel Purposes". Charisma. Archived from the original on August 12, 2022. Retrieved March 8, 2023.
  3. "Miss. to get religious TV station". The Commercial Appeal. Memphis, TN. August 24, 1991. p. 27. Retrieved April 29, 2023 – via Newspapers.com.
  4. "Changing Hands" (PDF). Broadcasting & Cable. April 14, 1997. p. 47. Retrieved April 29, 2023.
  5. "Changing Hands" (PDF). Broadcasting & Cable. March 27, 2000. p. 74. Retrieved April 29, 2023.
  6. RabbitEars TV Query for WBUY
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