WITR

WITR (89.7 FM) is a student-run broadcast radio station in Henrietta, New York. It is a college radio station,[1] owned by the Rochester Institute of Technology. It was assigned the WITR call letters by the Federal Communications Commission.[2] Its signal reception area extends approximately 20 miles (32 kilometers) south of the RIT campus, and north into the city of Rochester.[3][4]

This article is about the radio station. For the Muslim prayer, see Witr.
WITR
Frequency89.7 MHz
BrandingWITR 89.7 "Modern Music and More"
Programming
FormatCollege
Ownership
OwnerRochester Institute of Technology
History
First air date
1961 (600 AM)
1975 (89.7 FM)
Call sign meaning
"Institute of Technology, Rochester"
Technical information
Facility ID57280
ClassA
ERP910 watts, Stereo
HAAT38 meters (125 feet)
Transmitter coordinates
43°05′10″N 77°40′04″W
Links
WebcastListen Live
Websitewitr.rit.edu

WITR first went on the air as an AM station (600 kHz) in 1961, when RIT was still located in downtown Rochester.[5] The station moved with the campus to Henrietta in 1968, and transitioned to FM in 1975.[5]

The office and recording studios are located in the A-Level (basement) of the Student Alumni Union; in 2015 a new studio, Studio X, was constructed on the main floor of the Student Alumni Union. In March 2010, the station unveiled a new logo and branding, changing from "Modern Music and More" to "The Pulse of Music".[6] On May 9, 2022, at 4 p.m., after stunting with a loop of "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M., Christmas songs, and other musical styles, the station reverted back to the "Modern Music and More" format with a new curated music library, website, and logo.[5][7]

WITR is marketed as an independent music station and broadcasts a variety of genres, in addition to its regularly-scheduled and typically automated indie music format. Weekly shows are produced in-studio by students and feature the following genres: world, hip-hop, R&B, rock, modern metal, hardcore, disco, house, jazz, ska, punk rock, Spanish/Latin, reggae, electronica, gospel, blues, news, classical, punk, and glam. In particular, the "Reggae Sounds" program is claimed to be the longest-running reggae program in North America.[5]

WITR additionally broadcasts sporting events, including all RIT Tigers men's ice hockey games.

The station plans to upgrade from a 910-watt transmitter to 3,000 watts in summer 2022.[5]

  • The former logo.
    The former logo.
  • The logo prior to 2010
    The logo prior to 2010
  • "The Pulse of Music"-era logo, from 2010 to 2022
    "The Pulse of Music"-era logo, from 2010 to 2022

References
  1. "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  2. "Station Search Details". FCC Media Bureau CDBS Public Access Database.
  3. "Google Maps".
  4. "WITR-FM Radio Station Coverage Map". Radio Locator. Theodric Technologies LLC. Retrieved 2020-05-09.
  5. "WITR relaunches with a new look and sound".
  6. "University News".
  7. "RIT's WITR Completes Relaunch". RadioInsight. Retrieved 2022-05-10.
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