WPLA (FM)

WPLA (104.9 MHz, "104.9 Lake FM") is an FM radio station broadcasting a classic hits format, having switched over from Christmas music on December 27, 2020, and before that from classic country in November 2020. Licensed to LaFollette, Tennessee, United States, the station is owned by Loud Media LLC.[1]

WPLA
Broadcast areaKnoxville metropolitan area
Frequency104.9 MHz
Branding104.9 Lake FM
Programming
Language(s)English
FormatClassic hits
AffiliationsCompass Media Networks
United Stations Radio Networks
Ownership
OwnerLoud Media LLC
WKCE, WGAP, WVLZ, WKVL
History
First air date
August 2, 1982 (1982-08-02)
Former call signs
WQLA (1982–1991)
WQLA-FM (1991–2008)
WTNQ (2008–2021)
Technical information
Licensing authority
FCC
Facility ID36230
ClassA
ERP6,000 watts
HAAT152 meters (499 ft)
Transmitter coordinates
36°21′8″N 84°5′20″W
Repeater(s)850 WKVL (Maryville)
Links
Public license information
WebcastListen live
Websitewww.lakefm.com

History

WPLA was initially licensed as WQLA on June 13, 1985. It changed its callsign to WQLA-FM on November 1, 1991, and to WTNQ on May 16, 2008.[2]

On May 27, 2020, it was announced the station was to be acquired by Loud Media.[3] On June 26, 2020, Loud Media took over the signal, which began stunting playing '60s-'80s music with a pending launch of a new format.

At midnight on June 29, 2020, the station launched as classic country station "Q104.9" with the tag line "Tennessee’s Throwback Country".[4]

The sale to Loud Media was consummated on November 20, 2020. On November 22, 2020, WTNQ dropped its classic country format and began stunting with Christmas music, branded as "Santa 104.9".[5]

At 1 p.m. on December 27, 2020, WTNQ became 104.9 Lake FM with the slogan 'Knoxville's Greatest Hits' playing a classic hits format. Loud Media has previously used its Lake FM format and branding in other radio markets located in Upstate New York. On July 13, 2021, the station adopted the call sign WPLA to match the format.[6]

References
  1. "WPLA Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-03-30.
  2. Callsign history of WPLA
  3. "Loud Media Doubles up in Knoxville".
  4. WTNQ Brings More Throwback Country to Knoxville Radioinsight - June 29, 2020
  5. WTNQ Drops Classic Country For Santa Radioinsight - November 23, 2020
  6. Lake FM Homepage


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