WPLM (AM)

WPLM (1390 AM) is a radio station licensed to serve Plymouth, Massachusetts, United States. WPLM broadcasts to the South Shore and Cape Cod areas. The station is owned by Plymouth Rock Broadcasting Co., Inc.[2][3] WPLM simulcasts the soft adult contemporary music format of sister station WPLM-FM (99.1).

WPLM
Simulcast of WPLM-FM
Broadcast areaSouth Shore, Cape Cod
Frequency1390 kHz
BrandingEasy 99.1
Programming
Language(s)English
FormatSoft adult contemporary
Ownership
OwnerPlymouth Rock Broadcasting Co., Inc.
WPLM-FM
History
First air date
August 8, 1955
Call sign meaning
Plymouth[1]
Technical information
Facility ID52837
ClassB
Power5,000 watts
Transmitter coordinates
41°58′5.00″N 70°42′6.00″W
Links
WebcastListen Live
Websiteeasy991.com

History
Logo as a business talk station

WPLM signed on August 8, 1955, with WPLM-FM being added on June 25, 1961.[4] The two stations simulcast all programming from the FM station's launch[5] until October 1997, when the station began to carry the Eastern Massachusetts Financial News Network, based out of WADN (1120 AM, now WBNW), in morning drive.[6][7] In May 1999, WPLM's simulcast of WBNW was expanded to run from 6 a.m. to 6 p.m.[8] On January 15, 2015, WPLM returned to a full simulcast with WPLM-FM.

For much of its history, WPLM was branded as "The radio voice of America's Hometown, Cape Cod and the Islands;" its current slogan is relatively recent.

WPLM went silent on June 7, 2018. It resumed operations on June 6, 2019.[9]

References
  1. "Call Letter Origins". Radio History on the Web.
  2. "WPLM Facility Record". United States Federal Communications Commission, audio division.
  3. "WPLM Station Information Profile". Arbitron.
  4. Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Archived from the original (PDF) on 2010-10-08. Retrieved February 13, 2010.
  5. Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 13, 2010.
  6. Fybush, Scott (October 23, 1997). "Sales and Format Changes Everywhere..." North East RadioWatch. Retrieved February 13, 2010.
  7. "Format Changes" (PDF). The M Street Journal. October 29, 1997. p. 2. Retrieved October 4, 2022.
  8. "Format Changes & Updates" (PDF). The M Street Journal. May 19, 1999. p. 2. Retrieved October 4, 2022.
  9. https://fccdata.org/?lang=en&translog=20190531AAT&facid=52837


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