WWRZ

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

WWRZ
Broadcast areaLakeland-Winter Haven
Frequency98.3 kHz (HD Radio)
BrandingMax 98.3
Programming
FormatAdult hits
Subchannels
Ownership
OwnerHall Communications
History
First air date
1990 (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990-1991)
  • WOKD-FM (1991-1993)
  • WKGF-FM (1993-1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W
Translator(s)See § HD subchannels and translators
Links
Public license information
WebcastListen live
Websitemax983fm.com

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translators of WWRZ-HD2 (simulcasts WLKF)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W244BJ96.7Lakeland, Florida138530250127 m (417 ft)DFCC LMS
Broadcast translators of WWRZ-HD3 (simulcasts WJIS)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W240DB95.9Auburndale, Florida7620925062 m (203 ft)DFCC LMS
W242AK96.3Lakeland, Florida7616718083 m (272 ft)DFCC LMS
W291AG106.1Highland City, Florida76175250186 m (610 ft)DFCC LMS
W300CY107.9Lake Wales, Florida145128100122 m (400 ft)DFCC LMS
Broadcast translators of WWRZ-HD4 (simulcasts WONN)
Call signFrequency
(MHz)
City of licenseFacility
ID
ERP
(W)
Height
(m (ft))
ClassFCC info
W296CS107.1Lakeland, Florida139198250131 m (430 ft)DFCC LMS


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