WWZW

WWZW (96.7 MHz) is a commercial FM radio station licensed to Buena Vista, Virginia, and serving the Lexington area and part of the Lynchburg metropolitan area. WWZW is owned and operated by First Media Radio, LLC.[1] It broadcasts a classic hits radio format. The studios and offices are on Main Street in Lexington.

WWZW
Broadcast areaLexington, Virginia
Lynchburg metropolitan area
Frequency96.7 MHz
BrandingClassic 96.7 3WZ
Programming
FormatClassic hits
Ownership
OwnerFirst Media Radio, LLC
WREL
History
First air date
1961 (1961)
Call sign meaning
a nod to former sister WZWW in Bellefonte, PA
Technical information
Facility ID19672
ClassB1
ERP2,000 watts
HAAT346 meters (1,135 ft)
Transmitter coordinates
37°43′37.0″N 79°18′24.0″W
Links
WebcastWWZW Webstream
WebsiteWWZW Online

WWZW has an effective radiated power (ERP) of 2,000 watts. The transmitter is on Blue Ridge Parkway near U.S. Route 60 in Buena Vista.[2]

History

The station signed on the air in 1961 (1961).[3] Its original call sign was WREL-FM. It was the sister station to WREL 1450 AM in Lexington. In 1985, Equus Communications acquired WREL-AM-FM for $185,000. The two stations simulcast a full service country music format.

On July 22, 2004, WREL-AM-FM were sold to First Media Radio. On August 10, 2004, WREL-FM switched its call letters to WWZW to match co-owned station WZWW in Bellefonte, PA. On November 1, 2004, WWZW, still a country music station, adopted the "3WZ" branding, the same branding used by sister WZWW, an adult contemporary station.

On February 2, 2005, First Media Radio changed WWZW's format from country to adult contemporary. Sister WREL-AM remained a Talk station.

In July 2009, WWZW switched from an adult contemporary to classic hits as "Classic 96.7 3WZ".

References
  1. "WWZW Facility Record". Federal Communications Commission, audio division.
  2. Radio-Locator.com/WWZW
  3. Broadcasting Yearbook 1999 page D-46-, Broadcasting & Cable


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