Wego.com

Wego is the number 1 travel app for flight search and booking in the MENA (Middle East and North Africa) region with a year-over-year growth of over 157.7% and 143,002 downloads in February 2023, according to data.ai.[4]

Wego Pte Ltd.
TypePrivate
IndustryTravel
Founded2005 (2005) in Singapore
Headquarters
Singapore and Dubai
Area served
Worldwide
Key people
Ross Veitch[1]
(CEO & Co-founder)
Craig Hewett
(Co-founder)
Mamoun Hmedan[2]
(GM MENA & India)
Dean Wicks[3]
(Chief Flights Officer)
ProductsFlights, Hotels, Holiday Deals
Number of employees
200
Websitewww.wego.com

Formerly known as Bezurk,[5][6][7] Wego is a travel metasearch engine that was founded in Singapore in 2005. The company is headquartered in both Singapore and Dubai. It operates 76 country sites (CcTLD) in over 22 languages and local currencies.[8] Wego enables users to compare hotel and flight deals, generating search results tailored to their specific travel needs.

Wego displays a comprehensive list of local and international airfares and hotel search results from a variety of sources, including online travel agencies (OTA), airlines, and hotels. Users can access these results through either the desktop website or the travel app for iOS and Android. After selecting a deal, the user is redirected to the travel supplier to complete the booking.

History & Milestones

Bezurk (now Wego) was founded in Singapore in 2005 by Ross Veitch[9] and Craig Hewett.

In January 2008, Wego received Series A funding of US$4.5 million from News Digital Media, the Australian digital arm of News Limited.

In May 2008, Bezurk was rebranded to Wego citing that the name was "hard to remember and spell".[10]

In December 2010, the company secured US$13million in Series B funding from Tiger Global Management.

In 2013, Wego launched its Bangalore,[11] Jakarta, and Dubai[12] regional offices.

In June 2013, Wego closed its Series C[13] funding round of US$17 million from Tiger Global Management, Crescent Point Group and SquarePeg Capital.

In October 2015 Wego closed series D US$11 million from existing investors Tiger Global Management and Crescent Point Group.

In August 2017, the company closed a Series E round of US$12 million from Middle East Broadcasting Center.[14]

In 2018, six years into its initial penetration into the Middle Eastern market, Wego has since seen its revenue soared to US$1 billion worth of gross travel bookings across its entire business.[15]

In 2019, Wego was named by the World Economic Forum and the Bahrain Economic Development Board as one of the 100 most promising Arab start-ups shaping the Fourth Industrial Revolution.[16]

In 2021, Wego launched ShopCash, an online shopping cashback rewards and deal discovery app for the MENA Market.[17]

In 2022, Wego purchased the Middle East business interests of online travel agency Cleartrip from its recent acquirer Flipkart.[18]

In February 2023, Wego has earned the distinction of being the most downloaded travel app for flight-focused brands in the MENA region with a year-over-year growth of over 157.7% and 143,002 downloads. This data was gathered by analysing the download rates of 1,062 travel apps that offer flight and hotel search capabilities.[19]

Market activity

Wego's core markets are in the MENA and INSUB. Wego has been identified as the top travel app in the MENA region for flight search and booking. In 2022, Wego holds the number 1 rank in travel bookings in the KSA.[20] Wego partners up with various smartphone manufacturers (Samsung being a prime example) to have their app come preinstalled.[21] Wego also inked a partnership with Huawei’s Petal Search, an easy-to-use application and search engine pre-installed on Huawei smartphones.[22]

Each month Wego sends flight and hotel booking referrals worth US$2B to its travel partners. In addition to partnerships with hotels, airlines and OTAs, Wego continuously collaborates with tourism boards of various countries, such as Great Britain,[23] Japan,[24] Czech Republic,[25] Thailand,[26] Singapore,[27] South Korea,[28] Jordan,[29] Macao[30] and many others, to increase travel demands to and from said countries.[31]

References

  1. "WIT (WEB IN TRAVEL) TO LAUNCH AFRICAN EDITION IN 2020". Northstar Travel Group. October 14, 2019.
  2. "(Press Release) Wego launches new TVC, appoints Mamoun Hmedan as General Manager-MENA".
  3. "(Press Release) More LCCs compete for air supremacy, Dean Wicks Chief Flights Officer".
  4. "Wego top travel search app in Mena with 157% growth". www.tradearabia.com. Retrieved 2023-04-12.
  5. "Plane and Simple". The Wall Street Journal. 26 October 2007. Retrieved 19 March 2013.
  6. "News Digital takes stake in Bezurk.com". Herald Sun. 15 January 2008.
  7. "Bezurk". CNN. July 2007.
  8. "Wego appoints Ross Veitch as CEO, plans 34 new country sites". eyefortravel. 24 February 2012.
  9. "Interview with Ross Veitch, co-founder of wego.com". Tech in Asia. 10 September 2009.
  10. "Bezurk.com changes name to wego.com". EyeforTravel. 9 May 2008.
  11. 2013, Bengaluru, February 18. "Wego grows India presence with new office - TTG Asia - Leader in Hotel, Airlines, Tourism and Travel Trade News". ttgasia.com. Retrieved 2016-12-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  12. "Travel site Wego launches Dubai operations". ArabianIndustry.com. Retrieved 2016-12-20.
  13. Lukman, Enricko (24 June 2013). "Tech in Asia - Connecting Asia's startup ecosystem". Tech in Asia.
  14. WiT (2017-08-09). "The Wrap: MBC Group, Middle East's leading multimedia company, invests in Wego". WIT. Retrieved 2023-03-14.
  15. Siew Hoon, Yeoh (March 25, 2019). "Wego Soars to Profitability and 1b Gross Bookings on Back of Middle East Success". Web in Travel.
  16. Meet the 100 Arab start-ups shaping the Fourth Industrial Revolution
  17. S, Amirtha P. "Travel portal Wego steps into deal discovery platform; Launches 'ShopCash' - GCC Business News". www.gccbusinessnews.com. Retrieved 2023-03-10.
  18. "Wego acquires Middle East business of Cleartrip, founder joins executive team". www.phocuswire.com. Retrieved 2023-03-10.
  19. Rokou, Tatiana (2023-04-11). "Wego named the No1 travel app for flight searches and bookings". TravelDailyNews International (in Greek). Retrieved 2023-04-12.
  20. Release, Press. "27K unique conversions every day: Here's how travel brand Wego achieved a remarkable feat". www.zawya.com. Retrieved 2023-03-10.
  21. 247, UAENEWS (April 2, 2019). "Wego Partners With Samsung to Preinstall its Application on Samsung Smartphones". UAE News 247. Archived from the original on 26 Feb 2020. Retrieved 8 Sep 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  22. "Huawei, Wego partner on one-app travel experience". www.tradearabia.com. Retrieved 2023-03-10.
  23. Ltd, Jacobs Media Group. "VisitBritain targets GCC in new..." Connecting Travel. Retrieved 2023-03-16.
  24. Bhutia, Peden Doma (2023-02-22). "Saudi Arabia Plans Massive Green Downtown for Riyadh". Skift. Retrieved 2023-03-10.
  25. Rokou, Tatiana (2022-12-27). "CzechTourism and Wego bring you the best of the Winter in the Czech Republic". TravelDailyNews International (in Greek). Retrieved 2023-03-10.
  26. sheharareeezly. "Wego partners with 'Tourism Authority of Thailand' to drive tourism from MENA – Tourism Breaking News". Retrieved 2023-03-10.
  27. "Singapore Tourism Board Partners with Wego in Middle East". Breaking Travel News. September 16, 2019.
  28. "South Korea Signs With Wego for Middle East Tourism Push". Travelmaker. November 24, 2019.
  29. "Jordan Tourism Board Partners With Wego". UAE NEWS 247. August 26, 2019.
  30. "Macao Tourism Office Partners". Yahoo Finance. November 12, 2019.
  31. "Singapore Tourism Board Partners With Wego in Middle East". Breaking Travel News. September 16, 2019.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.