WrestleMania XL

WrestleMania XL is the upcoming 40th annual WrestleMania professional wrestling pay-per-view (PPV) and livestreaming event produced by WWE. It will be held for wrestlers from the promotion's Raw and SmackDown brand divisions. The event is scheduled to be held as a two-night event, taking place on April 6 and 7, 2024, at Lincoln Financial Field in Philadelphia, Pennsylvania. It will be the second WrestleMania to be held in the city of Philadelphia and in the state of Pennsylvania, after WrestleMania XV in 1999, and the first WrestleMania since WrestleMania XXX in 2014 to incorporate Roman numerals in its title.

WrestleMania XL
WrestleMania XL logo
PromotionWWE
Brand(s)
DateApril 6–7, 2024
CityPhiladelphia, Pennsylvania
VenueLincoln Financial Field
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Production

Background
The event is set to be held at the Lincoln Financial Field in Philadelphia, Pennsylvania

WrestleMania is WWE's flagship pay-per-view (PPV) and livestreaming event, having first been held in 1985. It was the company's first PPV produced and was also WWE's first major event available via livestreaming when the company launched the WWE Network in 2014. It is the longest-running professional wrestling event in history and is held annually between mid-March to mid-April.[1] Along with Royal Rumble, SummerSlam, Survivor Series, and Money in the Bank, it is one of the company's five biggest events of the year, referred to as the "Big Five".[2][3] WrestleMania is ranked the sixth-most valuable sports brand in the world by Forbes,[4] and has been described as the Super Bowl of sports entertainment.[5] Much like the Super Bowl, cities bid for the right to host the year's edition of WrestleMania.[6] WrestleMania XL will feature wrestlers from the Raw and SmackDown brand divisions. In addition to airing on traditional PPV, it will be available to livestream on Peacock in the United States and the WWE Network in most international markets.[7]

On July 27, 2022, it was announced that Lincoln Financial Field in Philadelphia, Pennsylvania would host WrestleMania 40 on April 6 and 7, 2024.[7] The logo was revealed on October 8, 2022, during the Extreme Rules Kickoff pre-show at the nearby Wells Fargo Center. Themed after the Liberty Bell and in the colors of the Philadelphia Eagles, it incorporates Roman numerals for the first time since WrestleMania XXX in 2014, thus officially stylizing the title as WrestleMania XL.[8][9]

Storylines

The event will include matches that each result from scripted storylines, where wrestlers portray heroes, villains, or less distinguishable characters in scripted events that build tension and culminate in a wrestling match or series of matches. Results are predetermined by WWE's writers on the Raw and SmackDown brands,[10][11] while storylines are produced on WWE's weekly television shows, Monday Night Raw and Friday Night SmackDown.[12]

References
  1. Benigno, Anthony; Clapp, John (April 3, 2013). "WrestleMania 29 press conference brings WWE to Radio City Music Hall". WWE. Archived from the original on April 7, 2013. Retrieved March 31, 2014. ... WWE's flagship event lights up MetLife Stadium ... WrestleMania
  2. Ian Hamilton. Wrestling's Sinking Ship: What Happens to an Industry Without Competition (p. 160)
  3. News 3 Staff (August 22, 2021). "Las Vegas to host WWE's Money in the Bank in 2022". KSNV. Retrieved May 31, 2022.
  4. Ozanian, Mike (October 16, 2019). "The Forbes Fab 40: Puma Debuts On 2019 List Of The World's Most Valuable Sports Brands". Forbes. Archived from the original on January 27, 2022. Retrieved October 16, 2019.
  5. Gelston, Dan (April 4, 2013). "WrestleMania is Super Bowl of sports entertainment". Associated Press. Archived from the original on March 31, 2014. Retrieved March 31, 2014.
  6. Graser, Marc (March 28, 2010). "WrestleMania sets off bidding frenzy". Variety. Archived from the original on March 4, 2016. Retrieved February 19, 2022.
  7. "Philadelphia to host WrestleMania 40". WWE. July 27, 2022. Retrieved July 27, 2022.
  8. Kasabian, Paul (October 8, 2022). "WWE WrestleMania 40 Logo Revealed; Event Will Be Held in Philadelphia". Bleacher Report. Retrieved October 9, 2022.
  9. Harris, Jeffrey (October 8, 2022). "WWE Unveils WrestleMania 40 Logo at Extreme Rules". 411Mania. Retrieved October 9, 2022.
  10. Grabianowski, Ed (January 13, 2006). "How Pro Wrestling Works". HowStuffWorks. Discovery Communications. Archived from the original on November 29, 2013. Retrieved March 5, 2012.
  11. "Live & Televised Entertainment". WWE. Archived from the original on February 18, 2009. Retrieved March 21, 2012.
  12. Steinberg, Brian (May 25, 2016). "WWE's 'Smackdown' Will Move To Live Broadcast On USA (EXCLUSIVE)". Variety. Archived from the original on May 26, 2016. Retrieved May 25, 2016.
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