Zee Ganga

Zee Ganga[1] is a Bhojpuri general entertainment channel. It was launched by Reliance Broadcast Network Limited (RBNL) as Big Ganga in 2013 but later acquired by ZEEL and they rebranded it as Zee Ganga[2] in 2021. It is the only Bhojpuri channel on DD Free Dish which delivers original content for their viewers.[3][4]

CountryIndia
NetworkZee Entertainment Enterprises
HeadquartersNew Delhi, Delhi, India
Programming
Language(s)Bhojpuri
Picture format576i(SDTV)
Ownership
OwnerZee Entertainment Enterprises
(merger with Culver Max Entertainment pending)
Sister channelsZee Biskope
Big Magic
History
Launched14 January 2013 (2013-01-14) as Big Magic Bihar Jharkhand
15 August 2014 (2014-08-15) as Big Magic Ganga
14 January 2016 (2016-01-14) as Big Ganga
20 September 2021 (2021-09-20) as Zee Ganga
ReplacedBig Ganga
Former namesBig Magic Bihar Jharkhand
Big Magic Ganga
Links
WebsiteZee Ganga

History

On 14 January 2013, Reliance launched a new Bhojpuri channel called Big Magic Bihar & Jharkhand.[5] Later on 15 August 2014, It was rebranded as Big Magic Ganga.[6] On 1 January 2016, it was again renamed to Big Ganga.[7]

In November 2016, ZEE acquired the two channels of RBNL - Big Magic and Big Ganga.[4] On 20 September 2021, the channel was rebranded as Zee Ganga with introduction of few original Bhojpuri fiction and non-fiction contents.[8]

Current shows
Main article: List of programmes broadcast by Zee Ganga

See also

References
  1. "ZEEL rebrands Big Ganga to Zee Ganga - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 23 August 2021.
  2. Bureau, Adgully. "ZEE's brand new Bhojpuri GEC – Zee Ganga launches with Original Bhojpuri". www.adgully.com. Retrieved 23 August 2021.
  3. "Big Ganga". LyngSat. Archived from the original on 26 October 2017. Retrieved 20 May 2019.
  4. "ZEE Acquires Anil Ambani-Led Regional Channels Big Magic, Big Ganga". BusinessWorld. Archived from the original on 24 November 2016. Retrieved 23 November 2016.
  5. "RBNL launches Big Magic Bihar and Jharkhand channel". Exchange4Media. Retrieved 13 January 2014.
  6. "RBNL rebrands its television channel as 'Big Magic Ganga'". Rediff. Retrieved 14 August 2014.
  7. "Big Magic Ganga rebranded as Big Ganga". BestMediaInfo. Archived from the original on 13 January 2016. Retrieved 11 January 2016.
  8. "ZEE's Bhojpuri GEC, Zee Ganga, launches with a stellar line-up of original Bhojpuri content". MediaNews4U. 17 August 2021. Retrieved 23 August 2021.
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