Good & Plenty

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

Good & Plenty
Pieces of Good & Plenty
Product typeCandy coated licorice
OwnerHighlander Partners/Iconic IP Interests[1]
Produced byThe Hershey Company
CountryPhiladelphia, Pennsylvania, U.S.
Introduced1893 (1893)
Related brandsTwizzlers
MarketsUnited States
Previous ownersQuaker City Chocolate & Confectionery Company
Warner-Lambert
Leaf, Inc.
Ambassador(s)Choo Choo Charlie
Tagline"Love my Good and Plenty!"
Websitehersheyland.com/goodandplenty

History

Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be the oldest branded candy in the United States.[2] A second candy, Good & Fruity, is a multicolored, multi-flavor candy with a similar shape.

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,[3] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[4] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[5] based on the popular song "The Ballad of Casey Jones".

See also
  • Mike and Ike
  • Mukhwas
  • London drops, a similar candy sold in Finland and Sweden
  • Liquorice comfits
  • List of confectionery brands

References
  1. "Highlander Buys Big Candy Portfolio". Private Equity Professional. April 30, 2018. Retrieved January 11, 2021. The acquisition ... was made by Highlander through Iconic IP Interests
  2. Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN 9780199734962.
  3. Ono, Yumiko (October 21, 1996). "Hershey Will Buy Candy Unit From Huhtamaki Oy's Leaf". The Wall Street Journal. Retrieved January 11, 2021.
  4. Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 108. ISBN 0-8118-0936-6.
  5. Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.
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