Mercure (hotel)

Mercure is a French midscale hotel chain owned by Accor.[2] Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel. As of 2021, Mercure operated 949 hotels in 63 countries.[1] Outside Europe, Accor additionally uses has the Grand Mercure brand, an upscale subsidiary in currently 12 countries.

Mercure Hotels
Company typeSubsidiary
IndustryHospitality
Founded1973
Headquarters
Issy les Moulineaux
,
France
Number of locations
899 (2021)[1]
Area served
61 countries (2021)
ParentAccor
Websitemercure.accor.com

History
The former logo of Mercure Hotels which is still found on many properties.

Foundation and early years

The first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand within the group.[3]

In 1989, Mercure opened its 100th hotel.[4] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Serveral hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were also rebranded into Mercure hotels.[5]

Development since 2000

By 2001, 655 Mercure hotels were in operation worldwide.[3] In 2007, following the launch of Accor's new brands MGallery, Pullman Hotels and Resorts and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[6]

In 2010, Mercure launched an expansive refurbishment program for its hotel rooms.[7] [8] In 2011, Accor signed a deal with Jupiter Hotels in the United Kingdom to rebrand 24 of their properties into Mercure hotels.[9] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[10] In 2015, Mercure launched in Colombia[11] and opened three Grand Mercure hotels in Brazil.[12]

Business figures
Mercure in Warsaw
Mercure in Potsdam
Development since 2011[1]
YearHotelsRooms
2023949126,074
2022904119,591
2021899119,007
2020875114,926
2019842110,228
2018810104,969
2017779100,160
201674795,894
201574193,897
201471189,203
201375895,571
201280499,853
201177394,813

See also

References
  1. "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
  3. Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
  5. "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
  6. "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
  7. "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
  8. "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
  9. "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
  10. "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
  11. "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
  12. "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.

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