Legoland Discovery Centre

Legoland Discovery Centre[lower-alpha 1] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.

Legoland Discovery Centre
Number of locations
29 (by 2023)
OwnerMerlin Entertainments
The Lego Group
Websitelegolanddiscoverycenter.com

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Master Model Builder

Master Model Builders are the Brand Face of Legoland Discovery Centre. They responsible for all events and LEGO Models. They are chosen with competition called Brick Factor.

Reception

The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12,[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations

‡ Date of reopening as "LEGO Discovery Center" or "Centre"

NameImageStatusOpenedVenueCityState or
region etc		Country Master Model Builder
Arizona OpenApril 22, 2016[4]Arizona MillsTempeArizonaUnited States
Atlanta[lower-alpha 2] 2010
(‡ March 31, 2023)		Phipps PlazaAtlanta (Buckhead)Georgia Elizabeth Baker
Bay Area [lower-alpha 3]Great Mall of the Bay AreaMilpitasCalifornia Sam Suksiri
Beijing Chaoyang District Beijing China
Berlin[lower-alpha 4] 2007 The Center Potsdamer Platz Berlin Berlin Germany
Birmingham Utilita Arena Birmingham Birmingham West Midlands United Kingdom Michelle Thompson
Boston[lower-alpha 5] May 23, 2014 [5]
(‡ May 25, 2023[6])		Assembly SquareSomervilleMassachusettsUnited States
Brussels[lower-alpha 6] June 2022[7][8][9][10] Docks Bruxsel Brussels Belgium Sieber Bulteel
Chicago The Streets of WoodfieldSchaumburgIllinoisUnited States Greg Nuse
Columbus Easton Town CenterColumbusOhio
Dallas/Fort Worth Grapevine MillsGrapevineTexas
Duisburg Closed 2008−2013[11] Duisburg Inner Harbour Duisburg North Rhine-Westphalia Germany
Hong Kong Open K11 Musea Hong Kong
Hotham Closed July to October 2018[12] Hotham Alpine Resort Mount Hotham Victoria Australia
Istanbul Open 2015 Forum Istanbul Istanbul (Bayrampaşa) Marmara Turkey Deniz Can Doğan
Kansas City April 2012[13]Crown CenterKansas CityMissouriUnited States Brandon Malcom
Manchester Trafford Centre Greater Manchester North West England United Kingdom
Melbourne Chadstone Shopping Centre Melbourne Victoria Australia Miller Keys
Michigan 2016Great Lakes Crossing OutletsAuburn HillsMichiganUnited States Clint Parry
New Jersey May 29, 2021American Dream MeadowlandsEast RutherfordNew Jersey
Oberhausen[lower-alpha 7] 2013 Westfield Centro Oberhausen North Rhine-Westphalia Germany
Osaka Tempozan Market Place Osaka Kansai Japan Kanna Uno
Philadelphia April 2017Plymouth Meeting MallPlymouth MeetingPennsylvaniaUnited States
San Antonio Shops at RivercenterSan AntonioTexas
Scheveningen Scheveningen Boulevard Scheveningen South Holland Netherlands
Shanghai Joy City Changfeng Shanghai East China China Shenghao Xu
Shenyang K11 Center Shenyang Liaoning
Tokyo Decks Mall Tokyo (Odaiba) Kantō Japan Keisuke Sato
Toronto Vaughan MillsVaughanOntarioCanada Noel Straatsma
Washington, DC[lower-alpha 8] August 10, 2023 Springfield Town Center Springfield Virginia United States Andrew Litterst
Westchester March 26, 2013Westchester's Ridge HillYonkersNew YorkUnited States Matthew Graham

Future locations
  • United States
    • American Dream Miami, Miami, was scheduled to open in 2023,[16] before being delayed to 2026.[17][18]

Notes
  1. "Legoland" is stylised in all caps at all locations. Those locations in the United States are rendered in American spelling, Legoland Discovery Center.
  2. Branded as "LEGO Discovery Center"
  3. Scheduled opening in 2020, delayed by COVID-19 pandemic.
  4. First Legoland Discovery Centre to open (2007).
  5. Branded as "LEGO Discovery Center"
  6. Branded as "LEGO Discovery Centre"
  7. Relocated from Duisburg.
  8. Branded as "LEGO Discovery Center"

References
  1. Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. N. D'Angelo, Alexa (April 14, 2016). "Sneak peek: Legoland center opens April 22 in Tempe". azcentral.com. Retrieved December 9, 2023.
  5. "LEGO Discovery Center - Someone is excited for our grand opening today! We can't wait to see everyone and celebrate our official #openingday. Doors open at 12 pm and we'll be hosting a grand opening celebration beginning at 11 am. Just a reminder, we are sold out for this weekend, but you can go online, check availability and purchase tickets for future dates. Everything is AWESOME today! http://bit.ly/1jBzbLk | Facebook". www.facebook.com. Retrieved 2023-10-28. {{cite web}}: External link in |title= (help)
  6. "After delay, opening day set for renovated LEGO Discovery Center". WCVB. 2023-05-16. Retrieved 2023-10-28.
  7. "Découvrir". LEGO Discovery Centre Brussels (in French). Retrieved 30 August 2022.
  8. "Lego Discovery Centre opent deze zomer in Brussel". Metro. 8 February 2022. Retrieved 10 February 2022.
  9. Mossati, Yassine (2022-06-22). "Lego Discovery ouvrira ses portes ce vendredi au Docks". BX1 (in French). Retrieved 2022-08-30.
  10. "En quoi consiste le Lego Discovery Centre qui ouvrira cet été à Bruxelles ?". Metrotime (in French). 2022-05-21. Retrieved 2022-08-30.
  11. Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  12. "Legoland comes to Hotham for school holidays - SnowsBest". Archived from the original on 2018-12-16. Retrieved 2018-12-16.
  13. "LEGOLAND® Discovery Center Kansas City and Habitat for Humanity Build a Better Tomorrow, One Brick at a Time". Business Wire. August 12, 2014. Retrieved December 9, 2023.
  14. "LEGOLAND Discovery Centre Hamburg: Opening at the HafenCity confirmed!" (in German). Retrieved 2021-11-29.
  15. "Merlin Entertainments Announces Germany's First Next Generation LEGO Discovery Center to Open in Spring 2024". Merlin Entertainments. August 31, 2023. Retrieved December 28, 2023.
  16. "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  17. "Future unclear for planned $4 billion mega-mall in Florida". MSN. September 20, 2021.
  18. Staff, INSTORE (2022-10-17). "American Dream Miami to Move Forward with Original Design". INSTOREMAG.COM. Retrieved 2023-12-28.
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