Atresplayer Premium

Atresplayer Premium (often stylized as ATRESplayer Premium) is a Spanish paid subscription video on-demand over-the-top streaming service of Atresmedia.

Atresplayer Premium
Type of businessDivision
Type of site
OTT platform
HeadquartersSan Sebastián de los Reyes, Spain
Area servedSpain (Premium), USA, Canada and Latin America (Premium Internacional)
Industry
Products
ParentAtresmedia
CommercialYes
RegistrationRequired
Users452,000 (December 2020)[1]
Launched9 September 2019 (2019-09-09)
Current statusActive

History and description

It was launched in Spain on 8 September 2019.[2] The first original series released on the platform was El nudo.[2] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[3] As of 30 June 2020, it had 253,000 subscribers.[3][4]

Unlike its rival Mitele Plus (initially betting on football/sport as main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[5][2] Atresplayer Premium restricted its offer to streaming original programming.[2] It is available outside of Spain in Latin America, United States, Canada and Mexico under the "Paquete Premium Internacional" subscription mode.[6] There is however geoblocked content.[6]

Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy or Perdida.

References
  1. "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus". Vertele!. eldiario.es. 25 February 2021.
  2. Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
  3. Pérez, Laura (8 September 2020). "Un año de Atresplayer Premium: el balance de una plataforma que llegó para cambiar las normas tradicionales". Vertele!. eldiario.es.
  4. "Atresmedia destaca el crecimiento de abonados a ATRESPlayer Premium en un primer trimestre ya afectado por el Covid-19". Audiovisual451. 30 April 2020.
  5. "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
  6. García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.
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