Bongo BD

Bongo is the first and biggest video-on-demand streaming service in Bangladesh.[1] Founded in 2013, it began streaming classic content over its YouTube channel in January, 2014.[2]

Bongo Holdings PTE LTD
Bongo
IndustryDigital media, video technology, YouTube services, content production
Founded2013
FounderAhad Mohammad, Navidul Huq
HeadquartersDhaka, Bangladesh
Websitebongobd.com

History

Bongo BD was founded by Ahad Mohammad and Navidul Huq in 2013.[3] It partnered with Grameenphone to launch an over-the-top media service called Bioscope in 2016.[4] By February 2017, Bongo BD offered more than 25,000 titles for streaming, from classic films to contemporary blockbusters, documentaries, original shows, and live sports. Their daily visitor count across all platforms was 1.5M.[5] The Bioscope live TV and video-on-demand app was launched in August. Within a few months it was the number one app in Bangladesh on the Google Play Store and had 3M unique users. In October, it won the BASIS National ICT Award in the Media and Entertainment Technology category.[4]

Initially, Bongo BD operated on a subscription revenue model with additional income from advertisements.[5] In response to the COVID-19 pandemic, Bongo BD made all of its content free for users in Bangladesh starting in March, 2020.[6] In May, they said they exceeded 100M subscribers and 1B monthly views.[7] They reintroduced their subscription fees in July, which caused their subscriber numbers to drop.[8] In September 2021, they reported having more than 83M subscribers and 210M unique monthly viewers. Their content library had grown to 57,000 titles.[9]

Contents

Bongo original series
Title Genre Number of Seasons Episodes Release Date
2 Mad Men Horror Comedy 1 SO1-4 2021
Bongo BOB Anthology 2 SO1-

SO2-7

 SO1-2021

SO2-2022

BnG Drama 1 SO1- 2022
Dragon Gang Comedy 1 2022
Biye Korte Giye Comedy 1 2022

Sports
Event Sports Year
Fight Night Genesis Boxing 2022

References
  1. সাফল্যের সঙ্গে ‘বঙ্গ বিডি’র ছয় বছর পার. Daily Ittefaq (in Bengali). January 17, 2019.
  2. "Bongo: Pioneering the video streaming industry in Bangladesh". The Daily Star. February 2, 2021. Retrieved 2021-02-02.
  3. Ratul, Al Faruque (June 25, 2018). "BongoBD founder Ahad Mohammad: 'We see ourselves as an ecosystem'". Dhaka Tribune.
  4. "Bongo wins National ICT Award for Bioscope Project". Daily Sun. October 16, 2017.
  5. Ferdous, Fahmim (February 24, 2017). "The great entertainment shift". The Daily Star.
  6. "Bongo makes its contents free for all". New Age. March 27, 2020.
  7. Desk (May 9, 2020). "Bongo network hits 1 billion monthly views". bdnews24.com.
  8. Nusaiba, Nabiha; Nikita, Antara Labiba (November 26, 2020). "Streaming Local, Dreaming Global". The Daily Star.
  9. "Wasiul joins BongoBD.com as CBO". New Age. September 22, 2021.
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