Lotte Cinema

Lotte Cinema (Korean: 롯데시네마) started as the Cinema Business Division under Lotte Shopping in 1999 with the concept of focusing on launching a new entertainment era. As part of the rapid growth of the Korean film industry in the early 2000s, Lotte Cinema expanded its market share and is now the second largest multiplex chain in Korea.[1]

Lotte Cinema currently operates 143 sites with 842 screens nationwide in South Korea as a division of entertainment business of the Lotte Group under the name Lotte Cultureworks along with Lotte Entertainment.[2]

History

Lotte Cinema started as the Cinema Business Division under Lotte Shopping in 1999. By September 2003, Lotte Shopping's Cinema Business Division had been involved in the planning and production of movie imports, distribution, investment projects and performances under the name of Lotte Entertainment.

In 2018, Lotte Corporation rearranged their Cinema Business Division by moving Lotte Cinema under Lotte Cultureworks along with Lotte Entertainment.[3]

Theater Experiences

In 2014, Lotte Cinema World Tower opened to the public with 21 screens and 4,615 seats.[4] Lotte Cinema's signature cinema is located in Lotte World Tower.

After the film industry went through the COVID pandemic, Korean multiplex chains started experimenting with different theater formats to bring customers back. Lotte Cinema launched the 'Culture Square', a complex cultural space to enjoy new experiences and content.[5]

Below are the various premium theater formats owned by Lotte Cinema:

  • SUPER PLEX G houses the world's largest screen (34m x 13.8m) and is listed on the Guinness Book of World Records. The auditorium has a Dolby ATMOS sound system and the first 4K quad screening system in Asia.[6] (Gwangbok 8 & 9 Pavilion / Suwon 1 Pavilion / Gwangmyeong Outlet 1 Pavilion / Merchant 7 Pavilion / Cheongju Lava Pavilion / Eunpyeong 8 Pavilion)
  • SUPER S earned the Guinness World Record as the world's largest theater with an LED screen.[7] (World Tower / Centum City)
  • SUPER 4D touts visitors can actually experience movies using various effects (Nowon Pavilion 7 / Gongnyeongri Pavilion 3 / Gimpo Airport Pavilion 2 / Ulsan 8th Pavilion 6 / Western Cheongju 6 Pavilion 6 / Pyeongchon Pavilion 7 / World Tower 19 Pavilion / Suwon 7 Pavilion)
  • SUPER VIBE is a movie theater with a woofer attached to the seats allowing viewers to experience films visually and physically. (Gassan Digital 2 Pavilion / Gunsan Entrance 5, 6 Pavilion / Jinhae / Ulsan / Pyeongchon 7 Pavilion)

International Markets

Lotte Cinema opened its first overseas multiplex in Vietnam in 2008. The company now operates 46 theaters in Vietnam with 219 screens.[8]

In 2010, Lotte Cinema China opened in Shenyang. It's currently operating with 9 theaters spanning 67 screens.[9]

In total, Lotte Cinema manages 198 sites with 1,128 screens worldwide.[10]

Issues

On June 5, 2021, Lotte Cinema held an eco-friendly event to celebrate 'Environmental Day'. It is an event that fills the multi-use food containers brought by customers with popcorn. However, as some customers buy unnecessary plastic (ex. large containers), Lotte Cinema's event is criticized for being out of the essence.[11]

See also
  • CJ CGV, Lotte's main competitor in movie theatre industry
  • Megabox is a chain of movie theaters in South Korea.

References
  1. Moon, Nuri (June 30, 2022). "'Top 3 in 10,000 years' Megabox investment in 'collaboration' instead of screens". The Bell (Capital Market Media).
  2. "Lotte Cinema". Retrieved 2023-05-09.
  3. Lee, Hyo-won (November 3, 2018). "Head of South Korea's Lotte Group on New Entertainment Division Cultureworks". Hollywood Reporter.
  4. "Company: Lotte Cinema". Lotte Entertainment. 7 May 2023. Retrieved 7 May 2023.
  5. "Enjoying Climbing, Tennis & World Cup Games in the Theater". Korean Film Council. 9 May 2023. Retrieved 9 May 2023.
  6. Choi, John (July 5, 2014). "Lotte Super Plex G to Beat World's Record as The Largest Cinema Screen". The Korea BizWire.
  7. Hong, You-kyoung (December 19, 2017). "Lotte Cinema theater has world's largest LED". Korea JoongAng Daily.
  8. "Lotte Cinema". Retrieved 2023-05-09.
  9. "Lotte Cinema". Retrieved 2023-05-09.
  10. "Lotte Cinema". Retrieved 2023-05-09.
  11. Moon, Soo-jeong (2021-06-06). ""I even bought a cafeteria trash can for popcorn."Green campaign controversy". news.kmib.co.kr (in Korean). Retrieved 2021-06-06.{{cite web}}: CS1 maint: url-status (link)
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