Lynk & Co

Lynk & Co (Chinese: 领克; pinyin: Lǐng kè) is a Chinese-Swedish automobile brand owned by Geely Automobile Holdings. Founded in Gothenburg, Sweden, in 2016, the focus of the brand is on internet connectivity, innovative purchasing models and targets a young professional demographic.[1]

Lynk & Co
Native name
领克
TypeDivision
IndustryAutomotive
Founded2016 (2016)
ProductsAutomobiles
ParentGeely
Volvo Cars
Websitewww.lynkco.com

Models

Lynk & Co has announced three models intended for production, all based on the Compact Modular Architecture (CMA) platform developed by CEVT and used also by Volvo. The first product announced by Lynk & Co was the crossover 01, the production version first shown at the 2017 Auto Shanghai show.[2] Production of the 01 began first in China in 2017.[3][4] A concept of the second model, the 03 sedan, was first shown along with the production 01 in Shanghai.[2][5] The third model, also based on the platform shared with the Volvo XC40, is the 02. Smaller than the 01, it is also a crossover.[6][4]

Current models are as follows:

Lynk & Co had originally planned to launch the Lynk & Co 04 as a compact hatchback[10] — however by 2020 it was cancelled and the nameplate was devoted to an electric scooter instead.

Sales

Lynk & Co uses a direct-to-consumer sales model in most markets, in contrast to the traditional dealership model, and influenced by Tesla which has had success doing direct sales.[11] Each car is ordered directly by the buyer and customized using equipment packages, either online or via a retail outlet.[12]

The brand opened 221 retail outlets in China as of 2019, and expanded to Europe in 2020.[13]

Lynk & Co also offers a vehicle subscription service to customers.[14]

Lynk & Co reported sales of 120,414 vehicles in China for 2018, the first full year the brand was on the market.[15]

See also

References
  1. Feijter, Tycho De. "Volvo And China's Geely Collaborate On 'Connected' Car Brand, Lynk & Co". Forbes. Retrieved 21 October 2016.
  2. "Lynk & Co reveals production-ready 01 SUV at Shanghai Motor Show". Auto Express. 19 April 2017. Retrieved 5 June 2018.
  3. Duff, Mike (20 October 2016). "Volvo's Geely Launches New Auto Brand, Lynk & Co, and It's Headed to the U.S." Car and Driver. Archived from the original on 25 October 2016. Retrieved 21 October 2016.
  4. "Lynk & Co Unveils the 02 SUV, Its Third Vehicle". Car and Driver. 27 March 2018. Retrieved 5 June 2018.
  5. "Lynk & Co Debuts 03 Concept and Announces Lifetime Warranty, Free Connectivity". Car and Driver. 17 April 2017. Retrieved 5 June 2018.
  6. "Lynk & Co 02". Car and Driver. 1 June 2018. Retrieved 5 June 2018.
  7. "领克04". 领克|领克汽车|Lynk&Co. Lynk & Co.
  8. "Lynk & Co 7-Seater SUV Prototype Resurfaces on Public Roads". 12 July 2019.
  9. Bell, Sebastien (19 April 2021). "Lynk & Co Turns The Volvo XC90 Into The New 09 Plug-In Hybrid SUV". Carscoops. Retrieved 19 April 2021.
  10. "2019 Lynk & Co. 04 spy shots". Motor Authority. Retrieved 11 September 2021.
  11. "Lynk & Co Brand to Do without Dealerships, Sell "Smartphones on Wheels"". Car and Driver. Retrieved 24 October 2016.
  12. "Lynk&Co 01 SUV gets Geely's new global brand rolling | Autocar". www.autocar.co.uk. Autocar. 19 October 2016. Retrieved 24 October 2016.
  13. https://paultan.org/2019/01/28/lynk-co-sold-120414-cars-established-221-retail-outlets-in-2018-first-european-stores-to-open-in-2020/ Archived 18 February 2019 at the Wayback Machine
  14. "Lynk & Co will "change the industry" with Netflix-style service for cars says Alain Visser". Dezeen. 23 April 2019. Retrieved 10 October 2019.
  15. "Geely Auto 2018 Sales Reach 1.5 Million Units, Increasing over 20% from Previous Year".

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