Ora (marque)

Ora (Chinese: 欧拉; pinyin: Oūlā; stylised as ORA) or Euler is a Chinese marque of electric passenger cars by Great Wall Motors, introduced in 2018.

Ora
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced2018
Websitewww.gwm-global.com/brands/ora/
ORA Cat GT at IAA 2021

History

Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[1]

According to Great Wall Motors, Ora stands for ‘open, reliable and alternative’.[2]

At the time, the brand was launched with two initial models: the crossover iQ5 (now iQ) and city car R1 (now Black Cat).[3]

Sales of the iQ officially kicked off the brand in August 2018.[4]

The third Ora model R2 (now White Cat) was first previewed in June 2019,[5] with production officially beginning in July, 2020.[6]

The naming of the 'cat' series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[7][8]

Ora launched in Europe, Thailand, Malaysia, South Africa, and Australia in late 2022.

Vehicles

Current

Discontinued

Concept
  • Ora iQ
    Ora iQ
  • Ora Black Cat (R1)
    Ora Black Cat (R1)
  • Ora White Cat (R2)
    Ora White Cat (R2)
  • Ora Funky Cat (R3)
    Ora Funky Cat (R3)
  • Ora Lightning Cat
    Ora Lightning Cat
  • Ora Punk Cat
    Ora Punk Cat
  • Ora Big Cat
    Ora Big Cat

References
  1. "Great Wall launches dedicated electric car brand ORA". electrive.com. 2018-05-07. Retrieved 2022-01-14.
  2. "NEW Brand 'ORA' Released by GWM-GWM News-GWM". Great Wall Motor. 5 September 2018. Retrieved 13 September 2021.
  3. "Great Wall launches dedicated electric car brand ORA". Retrieved 2020-07-06.
  4. "ORA iQ hits market, priced from RMB 89,800". Retrieved 2020-07-06.
  5. "ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles". Retrieved 2020-07-06.
  6. Tate (2020-07-16). "GWM ORA "White Cat" Goes on Chinese Market". China Car News, Reviews and More. Retrieved 2021-08-27.
  7. "这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点". ppfocus.com. Retrieved 2021-09-18.
  8. "新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？". auto.ifeng.com. Retrieved 2021-09-18.
  9. Maxwell, Tom. "A Chinese automaker created an electric clone of VW's iconic Beetle". Input. Retrieved 2021-08-26.
  10. "Ora iQ China auto sales figures". 2 January 2019.
  11. "Great Wall Ora Futurist Concept Looks Like A Weird EV Mustang Sedan". Motor1.com. Retrieved 2021-08-26.
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