Madonna: The Celebration Tour

Madonna: The Celebration Tour[1][2] is the upcoming twelfth concert tour by American singer Madonna. Hyped as the biggest production the singer has ever done, featuring music from every era of her career,[3] it is scheduled to begin on July 15, 2023, at the Rogers Arena in Vancouver, Canada, and is set to conclude on January 30, 2024, at the Palacio de los Deportes in Mexico City, Mexico, visiting cities in North America and Europe over 84 shows.[4][5] As Madonna's first retrospective tour, it highlights her 40-plus years of recording career.[6]

Madonna: The Celebration Tour
Tour by Madonna
Promotional banner for the tour
Location
  • Europe
  • North America
Start dateJuly 15, 2023 (2023-07-15)
End dateJanuary 30, 2024 (2024-01-30)
Legs3
No. of shows84
Supporting act(s)Bob the Drag Queen
Madonna concert chronology

The tour was announced on social media on January 17, 2023,[7] after major speculation.[8][9] To accompany its announcement, Madonna shared a Truth or Dare inspired, star-studded promo video featuring industry colleagues Diplo, Judd Apatow, Jack Black, Lil Wayne, Bob the Drag Queen, Kate Berlant, Larry Owens, Megan Stalter, Eric André, and Amy Schumer. A Live Nation pre-sale took place on January 19 at 10:00 a.m. local, prior to the public on-sale beginning January 20 via Ticketmaster.[3]

Background and development

Earliest speculations of a Madonna tour started after the release of her remix/compilation album Finally Enough Love: 50 Number Ones, when outlets in Latin America reported a Madonna reservation of Estadio Centenario in Uruguay in October 2022.[10] On January 4, 2023, British tabloid The Sun and other media outlets started reporting about a rumored tour celebrating her 40-plus recording career.[8][9] Rumors were fueled after Madonna wiped or hid her Instagram posts on January 16.[11] The tour was formally announced on January 17 on Madonna's official website and social media channels.[12] In her statement, Madonna said: "I am excited to explore as many songs as possible, in hopes to give my fans the show they have been waiting for".[13] On January 24, Variety reported that as a result of the development and production of the show, Madonna's biopic, which she was directing and co-writing, had been shelved.[14]

The Celebration Tour marks two unprecedented facts in Madonna's career: the first is that this is her first time touring without promoting a specific studio album; the second is that the tour set list will exclusively focus on her greatest hits.[13] BBC music correspondent Mark Savage suggested that her Re-Invention World Tour (2004) was her closest or first formal greatest hits tour, claiming that the set list largely ignored her then-current album, American Life[13] — although six of the album's 11 tracks were performed nightly.

On May 13, 2023, Brazilian journalist José Norberto Flesch confirmed the tour will come to Latin America in the beginning of 2024.[15]

Set list

Upon the announcement, on January 18, 2023, Billboard dedicated a list of potential songs across the four decades they would like to hear, as well as creating a poll for fans to comment on what song they would like to see be performed.[16] On 20 January 2023, the poll showed the 1987 single "Causing a Commotion" as the leading contender.[17] Publications such as Rolling Stone, Consequence and Variety also elaborated their dream setlist.[18][19][20]

Building off the excitement of week's announcement, Madonna turned directly to her fanbase as she builds out her Celebration Tour setlist, asking her fans "What song would you like to dance to at my show?" on her social platforms.[21]

Commercial performance

Presale

Originally a 35-date tour following the initial announcement, several new dates were added due to overwhelming demand on January 19, with second shows in Seattle, Chicago, Toronto, Montreal, Boston, Miami, Houston, Dallas, Austin, Los Angeles, San Francisco and Las Vegas along with a third show in New York City.[22] A second date was also added in London.[23] On the same day, more than 90% of hotels around London's O2 Arena were booked up for Madonna's concerts.[24]

General sale

On the day of the general sale, January 20, additional second dates were added in Amsterdam, Antwerp, Barcelona and Milan, along with a third date in Paris and two extra dates in London due to popular demand.[25] Over 200,000 fans queued to buy tickets for the London dates,[26] and nearly 30,000 people were waiting in the digital queue in Netherlands according to Algemeen Nederlands Persbureau (ANP).[27] Ticketmaster's website in Spain crashed for moments.[28] According to Billboard, over 600,000 tickets were sold that day. Despite numerous reports that tickets for the tour were some of the most expensive ever for any artist, shows across North America and Europe experienced "extraordinary demand" and sold out in record time, prompting Madonna's team to add several new dates in both continents.[29][30][31][32][33][34][35] On that date, the first three New York City shows sold out under 15 minutes, the first two London dates within 20 minutes, Paris shows under seven minutes, and her Amsterdam date sold out in 10 minutes.[36]

On January 23, second dates in Copenhagen, Cologne and Berlin were announced.[37][38] On the same day, a second show was added in Lisbon due to very high demand despite tickets for the show being the most expensive for any concert tour in Portugal's history.[29][37][38] Around the same time, Madonna herself posted a short video on her official platforms such as Instagram and TikTok, thanking her fans for their "love and support".[39]

On January 26, after the four shows in London had sold out, a fifth concert, to be held at the O2 Arena in December 2023, was announced due to "sensational demand" for tickets by British fans.[40] Later that day, due to continued demand new dates were also added in Brooklyn and Inglewood bringing the total number of shows in each of New York City and Greater Los Angeles to six.[41] On the following day, a fourth and final concert in Paris was announced as well.[42] On January 30, due to continued "extraordinary demand", a sixth show at the O2 Arena in London, to be held on 6 December 2023, was announced.[43]

On March 27, 2023, due to continued "overwhelming demand", eight additional shows were added in the United States (billed as the last ones to be held in the country for the tour),[44] including second dates in Phoenix and Washington, D.C., and third shows in San Francisco and Las Vegas. First shows in Nashville, Palm Springs, Sacramento, and Philadelphia were announced as well.[44] The addition of the show in Nashville was in reaction to Tennessee Senate Bill 3 and to "over 100 anti-LGBTQ+ bills currently before state legislatures" in the United States.[44][45] Calling the oppression of LGBTQ+ people "unacceptable and inhumane", the artist vowed to donate portion of the proceeds from the Nashville show to trans rights organizations.[44]

After anticipation in the Mexican press,[46] the first show in Mexico City was officially confirmed on April 17, 2023.[47][48][49] This show would be held on January 25, 2024 at the Palacio de los Deportes. On April 21, 2023, a second date was announced after the first show sold out in minutes.[50][51] The second show, to be held on January 27, 2024, also sold out within minutes of going on general sale,[51][52] leading to the addition of a third date at the venue.[53][52] Due to "overwhelming demand", a fourth date to be held on January 30, 2024, was revealed on May 4, 2023.[54]

Shows
List of North American concerts
Date City Country Venue Opening act Attendance Revenue
July 15, 2023 Vancouver Canada Rogers Arena Bob the Drag Queen — —
July 18, 2023 Seattle United States Climate Pledge Arena — —
July 19, 2023
July 22, 2023 Phoenix Footprint Center — —
July 25, 2023 Denver Ball Arena — —
July 27, 2023 Tulsa BOK Center — —
July 30, 2023 Saint Paul Xcel Energy Center — —
August 2, 2023 Cleveland Rocket Mortgage FieldHouse — —
August 5, 2023 Detroit Little Caesars Arena — —
August 7, 2023 Pittsburgh PPG Paints Arena — —
August 9, 2023 Chicago United Center — —
August 10, 2023
August 13, 2023 Toronto Canada Scotiabank Arena — —
August 14, 2023
August 19, 2023 Montreal Bell Centre — —
August 20, 2023
August 23, 2023 New York City United States Madison Square Garden — —
August 24, 2023
August 26, 2023
August 27, 2023
August 30, 2023 Boston TD Garden — —
August 31, 2023
September 2, 2023 Washington, D.C. Capital One Arena — —
September 5, 2023 Atlanta State Farm Arena — —
September 7, 2023 Tampa Amalie Arena — —
September 9, 2023 Miami Kaseya Center — —
September 10, 2023
September 13, 2023 Houston Toyota Center — —
September 14, 2023
September 18, 2023 Dallas American Airlines Center — —
September 19, 2023
September 21, 2023 Austin Moody Center — —
September 22, 2023
September 27, 2023 Los Angeles Crypto.com Arena — —
September 28, 2023
September 30, 2023
October 1, 2023
October 4, 2023 San Francisco Chase Center — —
October 5, 2023
October 7, 2023 Las Vegas T-Mobile Arena — —
October 8, 2023
List of European concerts
Date City Country Venue Opening act Attendance Revenue
October 14, 2023 London United Kingdom The O2 Arena Bob the Drag Queen — —
October 15, 2023
October 17, 2023
October 18, 2023
October 21, 2023 Antwerp Belgium Sportpaleis — —
October 22, 2023
October 25, 2023 Copenhagen Denmark Royal Arena — —
October 26, 2023
October 28, 2023 Stockholm Sweden Tele2 Arena — —
November 1, 2023 Barcelona Spain Palau Sant Jordi — —
November 2, 2023
November 6, 2023 Lisbon Portugal Altice Arena — —
November 7, 2023
November 12, 2023 Paris France Accor Arena — —
November 13, 2023
November 15, 2023 Cologne Germany Lanxess Arena — —
November 16, 2023
November 19, 2023 Paris France Accor Arena — —
November 20, 2023
November 23, 2023 Milan Italy Mediolanum Forum — —
November 25, 2023
November 28, 2023 Berlin Germany Mercedes-Benz Arena — —
November 29, 2023
December 1, 2023 Amsterdam Netherlands Ziggo Dome — —
December 2, 2023
December 5, 2023 London United Kingdom The O2 Arena — —
December 6, 2023
List of North American concerts
Date City Country Venue Opening act Attendance Revenue
December 13, 2023 New York City United States Barclays Center Bob the Drag Queen — —
December 14, 2023
December 18, 2023 Washington, D.C. Capital One Arena — —
December 20, 2023 Philadelphia Wells Fargo Center — —
December 22, 2023[lower-alpha 1] Nashville Bridgestone Arena — —
January 7, 2024 Inglewood Kia Forum — —
January 8, 2024
January 11, 2024 Thousand Palms Acrisure Arena — —
January 13, 2024 Sacramento Golden 1 Center — —
January 15, 2024 San Francisco Chase Center — —
January 18, 2024 Las Vegas MGM Grand Garden Arena — —
January 20, 2024 Phoenix Footprint Center — —
January 25, 2024 Mexico City Mexico Palacio de los Deportes — —
January 27, 2024
January 28, 2024
January 30, 2024
Total — —

Notes
  1. The concert in Nashville on December 22, 2023, is a benefit concert for Trans Rights.[44][45]

References
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